Optimove Expands CRM Marketing Offering to iGaming Sweepstakes Companies

Optimove Expands its Leading CRM Marketing Offering to iGaming Sweepstakes Companies

With this new offering, Optimove is announcing three new Sweepstakes clients: The Money Factory, MyPrize, and Chanced.com.

Optimove, a CRM Marketing Solution for the iGaming and Sports Betting sector, announced the expansion of its offering with a turnkey solution to support iGaming Sweepstakes operators.

“The iGaming sweepstakes sector is experiencing unprecedented growth and heightened competition, making it essential for companies to foster contestant loyalty and deliver highly personalised experiences,” said Tomer Imber, Senior Director of Sales at Optimove. “Drawing upon our extensive experience and expertise as the leading CRM Marketing Solution in iGaming and Sports Betting, we’re excited to introduce our solution to Sweepstakes operators, which will bolster how sweepstakes operators engage with contestants, driving enhanced loyalty and maximising lifetime value. We’re honoured to welcome The Money Factory, MyPrizes, and Chanced.com as our inaugural clients in this domain.”

Also Read: How To Nurture Loyalty Powered by Emotions?

iGaming sweepstakes companies provide platforms for online contests and giveaways, offering contestants the chance to win prizes through various games and promotions and facilitate engaging experiences, and reward players for their participation.

Optimove offers CRM marketing to Online Casino, Sportsbook and Lottery. With this new offering, Optimove is announcing three new Sweepstakes clients: The Money Factory, MyPrize, and Chanced.com.

Optimove’s CRM Marketing Solution empowers Sweepstakes companies with key capabilities:

  • Advanced marketing AI: Providing AI-driven Insights, Creation, and Orchestration for better contestant understanding, streamlining content creation, and optimising hundreds of multichannel campaigns seamlessly for enhanced personalised experiences across channels and touchpoints.
  • Personalisation of web and app experiences: Serving personalised content and product recommendations across all digital touchpoints with Opti-X, Optimove’s Digital Experience Platform (DXP), combining business rules with over 20 AI models.
    Enriched customer profiles: Unifying all historical, predictive, and real-time customer data from sources such as CRM, service clouds, and data warehouses via Optimove to create a comprehensive single-contestant view.
  • Dynamic real-time marketing: Combining sophisticated modelling and rich historical data with the speed and relevancy of real-time data to create powerful segments and swiftly respond to contestants’ actions with personalised messages in real-time across all marketing channels.
  • A continuous optimisation loop: Leveraging Optimove’s productised experimentation tools to measure the incremental uplift of each campaign, journey, and strategy to continuously optimise CRM Marketing performance.