As the company’s first-ever paid membership offering, Rakuten+ will offer brands unparalleled access to the platform’s most loyal and active designer fashion shoppers.
Rakuten, a Cash Back shopping platform, announced the launch of Rakuten+, an exclusive membership program built entirely for designer brands that will connect them with select, highly engaged Rakuten members.
“Rakuten+ offers a distinctive opportunity for designer brands to connect with some of Rakuten’s most active and loyal members who consistently shop and spend more with each purchase,” says Julie Van Ullen, Chief Revenue Officer of Rakuten Rewards. “By partnering with Rakuten+, these brands can tap into a unique value proposition within an exclusive luxury bubble. Rakuten+ offers a dedicated platform, built only for designer brands to showcase their offerings, enabling them to maintain their elevated brand perception while capitalizing on Rakuten’s unique Cash Back service to drive loyalty.”
As the company’s first-ever paid membership offering, Rakuten+ will offer brands unparalleled access to the most loyal and active shoppers of designer fashion on the platform.
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These curated shoppers will earn at least 10% Cash Back on participating brands and retailers year-round, providing designer brands with a unique opportunity to leverage elevated Cash Back to grow their audiences, incentivise everyday shopping, and engender lifelong loyalty.
Beyond simple sales, Rakuten+ aims to help designer brands take advantage of Rakuten’s ability to reach shoppers throughout the entire journey. Rakuten+ heightens the incentive to shop and bolsters the malleability of Cash Back, which can be leveraged to create long-term loyalty campaigns that attract first-time buyers, influence conversion rates, inspire repeat purchases and more.
At the core of this offering is the Rakuten member who is proven to deliver incremental sales for designer brands. A recent Rakuten study found that Rakuten was solely responsible for a 29% increase in shoppers for a leading luxury department store. The study proves that without Rakuten, that 29% increase would not exist. Higher Cash Back rates also directly correlated with increased average order value (AOV) and repeat purchases.
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