PUMA Partners with KidSuper Sport Club

PUMA Partners with Kidsuper Sport Club

PUMA’s latest partnership with KidSuper brings the American artist’s work to life through statement designs and modernised classics.

Reinterpreting PUMA’s archival silhouettes through the lens of football, the fashion-forward, PUMA partners with KidSuper Sports Club collection to bring pastel colourways and modern aesthetics into the form and function of sportswear, plus updated versions of the Velophasis and Palermo sneakers.

Showcasing several matching sets, the distinctive range is elevated with garment dyeing, graphic jacquard knits, graphics inspired by the PUMA King, and patterned motifs created by KidSuper for PUMA.

The Velophasis Nu and the terrace-favorite Palermo Nu are updated and streamlined versions of the originals, featuring premium cashmere suede uppers, mesh underlays, and custom PUMA and KidSuper Studios tags on the tongue. The Velophasis Nu is finished with distressed detailing, giving the Y2K-inspired sneaker a pre-worn look.