Sprinklr is the first Snapchat partner that helps brands manage all organic and paid Snapchat content in one place.
Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises, announced support for Snapchat Public Profiles for Businesses in Sprinklr Marketing. Brands can post Snapchat Stories, publish Spotlight Content, and promote this organic content with ads all in Sprinklr, saving time and reducing costs while engaging a powerful audience of Gen Z and Millennials.
“With hundreds of millions of daily active users, Snapchat is an important platform to reach consumers with significant buying power,” said Sprinklr Founder and Co-CEO Ragy Thomas. “The most crucial step brands can take to optimise their Snapchat content is managing it in one, unified platform. Brands can use Sprinklr’s single, unified AI-powered platform to easily plan, execute, and measure both organic and paid strategies that create engaging customer experiences on Snapchat.”
With over 800 million monthly active users, Snapchat reaches over 90% of 13- to 24-year-olds in over 25 countries. To tap into this powerful audience with advertisements, brands are encouraged to have a Public Profile that gives them a permanent home on Snapchat where they can be discovered publicly, grow a subscriber base, attract new customers, and sell products.
Brands have been able to manage Snapchat Ads within the Sprinklr platform since 2016. With the integration of Public Profiles, Sprinklr aims to help its customers achieve the following benefits:
- Save Time and Reduce Costs: Manage publishing and reporting for multiple Public Profiles in one Sprinklr platform. Today, many enterprises have many Public Profiles for multiple brands, with metrics in disparate locations. With Sprinklr, companies can easily publish content and gain full visibility into performance across multiple brands.
- Mitigate Risk: Help confirm content aligns with brand guidelines using Sprinklr’s AI-powered content approval paths and message compliance scoring.
- Achieve Omnichannel Insight: Seamlessly integrate all social media channels and customer touchpoints in Sprinklr to gain a holistic view of customers’ activities and help drive consistent, personalised interactions.
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