STRATACACHE global support will include German market support from the retail MasterPoint team.
STRATACACHE announced the acquisition of MasterPoint, a digital signage systems integration, operation and field services company based in Cologne, Germany. The acquisition further expands the global digital solution installation, integration and field services footprint in Europe for the STRATACACHE family of companies, complementing the previous acquisitions of Idklic in Belgium, Scala in the Netherlands, Walkbase in Finland and Sys-Teams in the United Kingdom.
The acquisition extends direct field service delivery capability into the largest economy in Europe and complements ongoing company investments in large-scale digital signage network operations of Scala. As global brands continue to embrace the use of digital in their retail customer experiences, STRATACACHE continues to invest in offering technology solutions able to meet their requirements in a global, cost-effective and cutting-edge technology model.
STRATACACHE global support will include German market support from the experienced MasterPoint team of project managers, technicians, engineers and installers who specialise in:
- Strategy, planning and production of large-scale digital signage projects
- Client and solution provider coordination and logistics
- Deployment, technical support, operations and field service response with localised knowledge in Germany and the Benelux region
- Digital signage solution expansion and optimisation
- Retail media network deployment, support and operational outsourcing
“The acquisition of MasterPoint marks another milestone in STRATACACHE’s global strategy, and a further investment and commitment to supporting leading global brands,” said STRATACACHE CEO Chris Riegel. “Post-pandemic, retailers, FMCG, and hospitality brands are once again investing heavily in retail digital experiences. We want to make sure we can meet their operational objectives around the world with a single call.”
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