Mediafly for Sugar equips customer-facing teams with the content and analytics needed to provide engaging, personalised, and interactive buying experiences.
SugarCRM, a provider of AI-driven sales automation platform, announced a new technology partnership with Mediafly, a sales enablement and content management platform.
Clint Oram, SugarCRM’s Chief Strategy Officer and Co-founder, said, “Today’s buyers are more informed, they interact with salespeople much later in the buying cycle, and they expect information on demand tailored to their specific business needs. Sugar and Mediafly provide a one-stop shop for sales, buyer and partner enablement content – all surfaced directly within Sugar, for a seamless experience that empowers buyers – and sellers – with the right content at the right time.”
Mediafly’s Tony Kavadas, Chief Partner Officer, said, “It’s becoming increasingly challenging for sellers to generate and serve up content that is timely, brand-compliant, and which meets the needs of customers throughout the sales cycle. Mediafly seamlessly integrates with the Sugar platform to help customer-facing teams collaborate, predict, assess, engage, and execute better across the customer lifecycle – all from a single interface.”
Mediafly for Sugar equips customer-facing teams with the content and analytics needed to provide engaging, personalised, and interactive buying experiences leading to greater sales success.
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