The partnership prioritises transparency in advertising metrics and real-time reporting via WeAre8’s sustainable ad manager, SAM-i.
WeAre8, a revolutionary social technology platform, has announced a collaboration with Public Good, America’s digital purpose marketing solution provider.
Zoe Kalar, WeAre8 Founder & Global CEO, said, “Our collaboration is the start of transformational change in our industry. With our industry-first technology, including validated identity, centralized wallet, AI and multi-language UX, our ‘Golden 8’ ad experience puts people and publishers at the economic centre of the industry – which is exactly where they should be. This, coupled with Public Good’s technology and scaled integrations with publishers, creates an industry evolution and an alternative for advertisers that is truly revolutionary. We are very excited for all this partnership will bring and our aligned vision for the future.
Melissa Anderson, Public Good Co-founder & President, said, “We are incredibly excited about our partnership with WeAre8, which extends our platform experience into the WeAre8 social media app to reach Gen Z in a positive and empowering environment. When it comes to social purpose driving brand growth, this is a partnership that delivers in spades. It’s sustainable, it connects brands with a community cause, and best of all it values people for their time.
The partnership prioritises transparency in advertising metrics and real-time reporting via WeAre8’s sustainable ad manager, SAM-i. This ensures brands have a clear understanding of the impact of their digital campaigns across the WeAre8 app and across the open web.
Furthermore, the collaboration expands WeAre8’s ‘Golden 8 ad unit’, which shares the economics with people, publishers and charities for every video view across leading publishing sites across America.