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Determine the Incremental Value of Advertising Efforts

Anja Lambrecht, Professor of Marketing at London Business School suggests using an iterative approach to optimise advertising strategies based on real data rather than guesswork. She shares four major trends set to drive digital growth in the next five years.

GenAI Can Enable Better Customer Service

From seamless customer service and journeys to inconsistency in omnichannel conversations, the travel industry faces challenges that can be solved by technologies such as genAI, says Jörg Malang, SVP Customer Experience & Omnichannel at DERTOUR Group Deutschland.

How Does Loyalty Differ Between Generations In The New World Of GenAI?

GenX shows the least brand loyalty, with 65% likely to switch brands after one or two negative experiences, compared to 58% of GenZ.

European Brand Leaders Reveal Top CX Challenges

Hear from loan, gaming, automobile, and travel leaders in Germany about the CX challenges and opportunities in their respective industries.

Resist the Temptation to Implement AI for the Sake of It

Read how to maintain the balance between pursuing innovative generative AI-driven features and maintaining practical, user-friendly product design.

Intelligent Messaging Accelerates 1:1 Experiences

Intelligent messaging is at the forefront of innovation, enabling brands to anticipate and meet customer needs with unprecedented precision. Find out how companies are leveraging it…

European Brands Going the Extra Mile for Customer Happiness

Read what the top brands in Europe are doing to create great CX moments.
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