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Brands Must Create Transformational Attachment with Customers

"In today's digital and global marketplace, where individual competition is fierce, having a distinct personal brand can be the difference between blending in and...

How Did Intel’s denstu-led Personalised Audio AI Campaign Boost Brand Metrics?

Case Study-Intel partnered with dentsu to leverage Instreamatic's personalised AI-powered audio advertising capabilities and promote its Evo edition laptops. Was Intel able to drive...

There is an Economic Advantage to Being Customer-obsessed

According to Jeff Toister, Author of The Service Culture Handbook, customer-focused brands attract more customers, earn more word-of-mouth referrals.

Turn a Customer into a Fan in One Moment

CX Expert James Dodkins shares key insights for CXOs seeking to foster a customer-centric organisational culture.  “Metallica doesn't need a conductor. They wrote the songs....

15 Global Women Leading the Change in Marketing and CX

From introducing result-driven campaigns to integrating customer-focused strategies, explore how these 15 global leaders are making waves in the marketing and CX function.

Why the Star Rating Isn’t Enough to Convince Shoppers to Buy

NAVIGATING CUSTOMER MINDS: How do you encourage shoppers to write a review, and not just give a star rating? Reviews are important, but not necessarily...

Is Live Commerce Changing the Role of the Influencer?

Balancing authenticity and sales in influencer marketing is crucial. Focusing too much on authenticity might limit product endorsement opportunities, while emphasising sales can alienate...
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