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Avoid the Too-Cool-For-School Pitfalls with Gen Z

When attempting to capture Gen Z's attention, brands often err by attempting to appear "cool" without genuine authenticity, says Ryan Leslie. The reality is...

Building Brands that Leave Footprints on Customers’ Hearts

Joseph Michelli, clinical psychologist turned customer retention guru, unlocks the secrets of iconic brands like Starbucks and The Ritz. Ever wondered why Starbucks baristas greet...

Use Your Contact Centre Data Like It’s 2024 (Because It Is)

Traditionally, every time a customer reaches out to the contact centre, it costs the company money.  But by leveraging data with new technologies, contact...

Is Generative AI the Future of Consumer Marketing?

A survey revealed that 67% of marketers in the online retail industry are utilising GenAI to create hyper-personalised recommendations. Explore how generative AI in...

Describing Customers as “Churned” Strips Away Humanity

Ron Kaufman has outlined his vision for the future, foreseeing mutually beneficial partnerships that enhance customer convenience through consolidation. He emphasises the importance of...

Fastvertising Is Advertising At The Speed Of Culture

Aron North, the brain behind Ryan Reynolds’ Mint Mobile brand, says companies must tap into relevant conversations. At the Cannes Lions International Festival of Creativity...

Is Tech Taking Creativity Away From Content?

Citing the future plans of headless CMS platform ContentStack, product, and technology leader Conor Egan illustrates the importance of product building and the role...
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