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Can an Algorithm Identify Your Customer’s Psychological Traits?

NAVIGATING CUSTOMER MINDS: Here’s why data ethnography works. It’s a diverse set of digital footprints that bring a higher level of granularity and variability...

Using Culture and Emotion to Understand Customers

Dr Marcus Collins reveals how brands can truly understand customers by delving into their cultural identities, emotions, and decision-making processes.

How Do You Grade Your Martech Stack?

If you're measuring everything based on a dollar return, then you're going to miss a lot of effective marketing. It's very dangerous to grade...

Top 20 Tech Allies Powering CX in the BFSI Industry

Various banks and BFSI tech stack providers teamed up to offer hassle-free customer journeys - from enhancing digital banking experiences to providing personalised insurance...

Are Brands Wasting Big Bucks On Super Bowl Commercials?

The Super Bowl is not just a game; it's a cultural phenomenon, an extravaganza of entertainment, and a battleground for brands vying to capture...

CX Challenges Haven’t Changed in the Last Five Years!

Nick Macfarlane, Account Director CX UK & I at QuestionPro, says that understanding customer journeys and taking actionable steps are the core elements of...

Identify The Difficult Conversations from An Outright Crisis

Author Julie Atherton talks about using organic social content to connect on an emotional level with customers, and preparing a tested crisis management plan ready to be activated in case of dark days.
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