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Employee And Customer Experience Are Highly Interlinked

For a brand to be customer-centric, the company needs to be employee-obsessed. CXM Today spoke to Miriam Van Straelen, Partner - Digital Platform, Roland...

Why Advertisers Struggle to Reach Audiences via Key Media Channels?

Marketers are beginning to recognise that if they want to achieve addressability and efficiencies, they must work more directly with publishers. Google’s complete annihilation of...

Why Transparency In Advertising Is A Smart Move For The Industry

Consumers have grown increasingly uncomfortable with Big Tech’s data collection tactics, putting the publishers who rely on Google in a difficult spot. The launch of...

5 Holiday Marketing Campaigns of 2023 You Shouldn’t Miss

30% of consumers will shop for gifts this holiday season year-round by 2026, encouraging brands to plan innovative holiday marketing campaigns. As an outcome,...

Five Global Trends that are Shaping Consumer Behaviour

This new report provides essential reading to brands that want to understand current consumer attitudes and how to navigate their future. Conversations around the technologies...

Does the EU AI Act Pose a Threat to the Tech and Business Landscapes?

The EU AI Act is poised to impact the utilisation of specific AI tools by enterprise businesses, particularly those employed in decision-making processes. 62% of...

UK Shoppers Prefer Free Delivery over Speedy Shipments

With consumer spending affected by the cost of living crisis, deliveries are becoming increasingly important for retailers to differentiate and increase sales. A survey of...
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