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Unlocking The Value Of Customer

BRAND STORY From automated lounge entry to new digital signage across the airport, British Airways is focused on making the customer journey stress-free On a...

For 85% Of Consumers, Positive CX Includes A Human Touch

Despite digitalization and unassisted self-service channels, decision-makers at CSPs see agents as pivotal to sales growth and brand success The vast majority (85%) of consumers...

Criteo Wants Consumers to Care About Net Neutrality Too 

Criteo says it’s trying to spark a debate among businesses and consumers about the aforementioned open internet – so-called net neutrality. Criteo is an adtech...

Happiest Place On Earth Is Driven By Technology And CX

BRAND STORY Behind the magic of Disney’s theme parks is simply perfectly designing processes, repeated at scale. The father of Mickey Mouse, a filmmaker with...

The Evolution Of Consumer Demographics

After a year of uncertainty, it’s no surprise that businesses are looking ahead to refresh and refine their digital advertising techniques and strategies to...

Data Gets You Closer To Customers 

Customer data when used optimally can help companies predict trends and avoid backlash. According to a survey from Marketing Insider Group, which examined consumer reactions to...

Don’t Just Collect Data, Create Value

Service Measures and Metrics are a valuable building block for service improvement. But to build a service culture, the methodology of these metrics must...
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