Strategy

How To Nurture Loyalty Powered by Emotions?

NAVIGATING CUSTOMER MINDS: British people have very powerful brand loyalty to Heinz beans and ketchup, Kellogg’s cornflakes and Yorkshire tea. Brands like these are...
What is pushing swag towards a revenue stream

Why Does Swag Still Seek Attention?

Swag shops help companies enhance employee engagement and brand loyalty but are difficult to manage. Explore how swag management platforms take charge.
Why the StarRating isn’t Enough to Convince Shoppers to Buy

Why the Star Rating Isn’t Enough to Convince Shoppers to Buy

NAVIGATING CUSTOMER MINDS: How do you encourage shoppers to write a review, and not just give a star rating? Reviews are important, but not necessarily...
Can an Algorithm Identify Your Customer's Psychological Traits?

Can an Algorithm Identify Your Customer’s Psychological Traits?

NAVIGATING CUSTOMER MINDS: Here’s why data ethnography works. It’s a diverse set of digital footprints that bring a higher level of granularity and variability...
Are Brands Wasting Big Bucks On Super Bowl Commercials

Are Brands Wasting Big Bucks On Super Bowl Commercials?

The Super Bowl is not just a game; it's a cultural phenomenon, an extravaganza of entertainment, and a battleground for brands vying to capture...
Customer Needs

Stop Caring So Much About What Consumers Want!

Sometimes engaging consumers is just simple stuff. It doesn’t have to be cutting edge, neuroscientific, mood-based, scent-targeted, algorithmic advertising. Have you tried making your brand easier to find?
Top 50 CX and Martech Books for Marketing Professionals in 2024

Top 50 CX and Martech Books for Marketing Professionals in 2024

Books that talk about martech strategies and customer experience attributions have always been every tech-savvy leader's guide. These insightful books provide enhanced perspectives to...
From Shops to Software: Retail Revolution Driven by Tech Buyouts

From Shops to Software: Retail Revolution Driven by Tech Buyouts

How brick-and-mortar stores use acquisitions to stay ahead in the digital age. In the not-so-distant future, the retail landscape has undergone a significant shift. Amazon's...
Why Advertisers Struggle to Reach Audiences via Key Media Channels?

Why Advertisers Struggle to Reach Audiences via Key Media Channels?

Marketers are beginning to recognise that if they want to achieve addressability and efficiencies, they must work more directly with publishers. Google’s complete annihilation of...

Avoid These Ten Biggest Mistakes This Shopping Season

With 38% of shoppers planning to utilise hybrid shopping options like curbside pickup or same-day delivery this holiday season, brands need to eliminate friction...

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