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Lessons in Building a Future-Proof Adtech Company

Scaling an adtech company is tough. Here's a bold, battle-tested guide to hiring, building, and future-proofing like the next industry unicorn.

Why A DIY Approach to Design Degrades Your Brand

When other departments have influence over what’s written, more content gets crammed in, diluting both the marketing and visual impact. Sometimes, it takes an external designer to remind teams why less is more.

You Stand Out to Stay In: Strategies for the Innovation Age

2024 SNAPSHOT: This compilation explores the critical themes shaping modern customer and digital experiences through innovation.

Top Strategies to Create an Extraordinary Brand Story

A brand stands out when it clearly defines what sets it apart and consistently infuses that story into every aspect of the business. This approach amplifies the impact, adds deeper meaning, and fosters greater loyalty…

How SAS Leveraged Google’s AI Capabilities to Customise CTV Ads

Marketers using traditional geo-targeting approaches find CTV ads failing to reach promising areas. These outdated algorithms use a binary approach, limiting reach and reducing ROAS. Achieving granular targeting is possible but time-consuming and cumbersome, which SAS wanted to avoid.

Switching Up the Approach when Designing UX Interfaces for B2B Versus B2C

The cognitive psychology approach can help develop a deep understanding of human behaviour, mental models and decision-making processes for designing better UX interfaces.

Is Content Variety the Secret to Maximum Ad Impact?

Around 64% of TikTok users express a preference for brands that offer a diverse range of content. TikTok and market research firm Alter Agents define the content variety for an optimal TikTok content strategy. 

How to Turn Customers from Fans to Advocates

Customer advocacy isn't just a nice-to-have; it’s essential. Discover the secrets and strategies to leveraging the power of customer advocacy for your business. Imagine if...

We are Wired to Want What We Cannot Have!

NAVIGATING CUSTOMER MINDS: Consider Patek Philippe - the grand master of scarcity. There is an eight year waiting list for a Nautilus. It transforms...

Why is Full-Stack Observability a Must?

Digital experience has become a critical management reporting component to drive decision-making. Being under the watchful eye of the board places immense expectations on...

How To Nurture Loyalty Powered by Emotions?

NAVIGATING CUSTOMER MINDS: British people have very powerful brand loyalty to Heinz beans and ketchup, Kellogg’s cornflakes and Yorkshire tea. Brands like these are...

Why Does Swag Still Seek Attention?

Swag shops help companies enhance employee engagement and brand loyalty but are difficult to manage. Explore how swag management platforms take charge.

Why the Star Rating Isn’t Enough to Convince Shoppers to Buy

NAVIGATING CUSTOMER MINDS: How do you encourage shoppers to write a review, and not just give a star rating? Reviews are important, but not necessarily...

Can an Algorithm Identify Your Customer’s Psychological Traits?

NAVIGATING CUSTOMER MINDS: Here’s why data ethnography works. It’s a diverse set of digital footprints that bring a higher level of granularity and variability...

Are Brands Wasting Big Bucks On Super Bowl Commercials?

The Super Bowl is not just a game; it's a cultural phenomenon, an extravaganza of entertainment, and a battleground for brands vying to capture...

Stop Caring So Much About What Consumers Want!

Sometimes engaging consumers is just simple stuff. It doesn’t have to be cutting edge, neuroscientific, mood-based, scent-targeted, algorithmic advertising. Have you tried making your brand easier to find?

Top 50 CX and Martech Books for Marketing Professionals in 2024

Books that talk about martech strategies and customer experience attributions have always been every tech-savvy leader's guide. These insightful books provide enhanced perspectives to...

From Shops to Software: Retail Revolution Driven by Tech Buyouts

How brick-and-mortar stores use acquisitions to stay ahead in the digital age. In the not-so-distant future, the retail landscape has undergone a significant shift. Amazon's...

Why Advertisers Struggle to Reach Audiences via Key Media Channels?

Marketers are beginning to recognise that if they want to achieve addressability and efficiencies, they must work more directly with publishers. Google’s complete annihilation of...

Avoid These Ten Biggest Mistakes This Shopping Season

With 38% of shoppers planning to utilise hybrid shopping options like curbside pickup or same-day delivery this holiday season, brands need to eliminate friction...

Use These 7 Survey Questions To Know What Your Customers Think

Surveys can be conducive for getting a hold on what your customers are and aren’t liking about the brand. A correctly framed survey can...

Human-centered Conversation Design: The Secret Sauce Powering Better AI-enabled CX

Artificial intelligence is woven into the fabric of modern life. It decides which tweets appear on your Twitter feed and recommends YouTube videos for...

CEM Is Top Learned Business Skill

According to a Udemy report, Customer experience management (increased 449%) ranks as the top business skill professionals are pursuing   Udemy, an online destination for...

Poly-glotting your Business with Semantic Understanding

Several AI-driven solution providers are calibrating programs to understand consumers all over the world and helping companies get more patrons On September 27, 2022, commerce...

Kohl’s Sense And Respond Policy

BRAND STORY When the pandemic temporarily shut down stores, the retail chain set out to feed its predictive model by amalgamating a wide...

Tools To Grow Your Business In The Metaverse

There isn't just an opportunity for consumer-facing companies in the metaverse. There are numerous business applications for virtual reality, from training future surgeons to...

Preparing For The Golden Age Of Web3 And The Metaverse

I have been thinking and writing a lot about Web3 and the metaverse for the past few months, mostly about their potential, which I...

How Web3 Will Force Brands To Redefine Value For Customers

As you all know, I have been deeply fascinated by the rising phenomenon of Web3 and one of the things I have come to...

Cracking the Customer Feedback Code with AI

Companies are still getting a critical business growth tool woefully wrong. Most cannot truly understand (and react quickly) customer feedback spanning support inquiries, social...

Are You Part Of The Low-Code UI Revolution?

Although a convenient tool, low-code is not very popular. Let’s find out why When a new app idea takes shape, brand leaders are often impatient...

Hitting The Mark In A Multi-Device Path To Purchase

Customer journeys are neither linear nor dedicated to a single device. Can marketers deliver the right message across multiple devices without losing the link? When...

Designing Simpler Experiences

Better retailing starts with design-thinking Design is about solving problems. But too often, B2B software companies focus more on one-upping the competition by constantly adding...

Consumers Show Appetite For Restaurant Subscriptions

Coffee connoisseurs are happy to indulge in the craft, but that doesn’t mean they don’t like a good deal. Panera Bread tapped into this...

Why Is Customer Satisfaction Plummeting In The US?

As per ACSI data, customer satisfaction in the United States is at its lowest since 2005. Let’s look at what supermarkets can learn from...

Can Cash Rewards Buy Customer Loyalty?

UK Banks are competing for new customers by offering cash rewards to users who switch accounts. Auditors noticed a 41% increase in account switches...

Conversational CX Forms The Backbone Across Industries. Here’s How

Great customer experience is all about making it easy to avail of services from anywhere at any point in time. Nearly 80% of the companies...

5 Best Practices For Creating Uplifting Customer Experiences

Your customers have always been your focus. This is true whether you serve clients, colleagues, patients, visitors, or guests. You create processes to make...

When Design Goes Dark

Business leaders are quite aware of the nasty consequences of dark patterns. Regardless, they take their chances. There is a certain evil that lurks within...

How To Create A Great Customer Experience Strategy In 3 Steps

One of the most popular questions in my conversations with decision makers has to be about setting up a successful CX strategy. I always...

Why Brands Should Focus On Multi-Device UX

Creating correct UX strategies that work flawlessly on all devices and sizes has become increasingly significant The way humans access information has changed drastically over...

Online Shoppers Suffer ‘Green Guilt’ Over Deliveries: Hermes Report

Despite restrictions being lifted and shops staying open, many are concerned about how deliveries are affecting the planet. Research looking into sustainable deliveries was commissioned...

Is Connected Packaging The New Communication Channel?

In December, ice cream brand Ben & Jerry’s teamed up with Snapchat to launch their new Cookie Dough Peace Pop Ice cream line. All...

Data Gets You Closer To Customers 

Customer data when used optimally can help companies predict trends and avoid backlash. According to a survey from Marketing Insider Group, which examined consumer reactions to...

The Brick And Click Blend For Retailers

Despite the rapid migration to eCommerce, companies realise that customers still wish to go to in-store locations that include elements of online shopping. Sarah loves...

CXO’s Role Is Changing? Maybe Not

The COVID-19 pandemic has galvanized companies to reorganize their business around delivering exceptional experiences, as many, even the ones known for delivering exceptional customer...
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