This launch marks the first of three products Twilio is committed to bringing to market in 2024, which will natively embed the power of Segment’s customer data into its communication products.
Twilio, a customer engagement platform that drives real-time, personalised experiences for brands, announced the launch of two new innovations within Twilio Flex, the cloud-based digital engagement solution: Unified Profiles and Agent Copilot.
Meera Vaidyanathan, VP of Product, Twilio Flex, said, “Unified Profiles and Agent Copilot within Twilio Flex showcase the power of merging Twilio’s communication channels with Segment’s customer profiles to transform customer interactions into personalised, data-informed experiences. These new products fill the missing piece for businesses looking to leverage data and AI to deliver consistent customer value across different touchpoints. This capability has the potential to transform every customer interaction for brands and empower businesses to enhance customer satisfaction, reduce handle time, and increase employee productivity.”
Organisations like Caring.com and Universidad Uk are already leveraging these tools to deliver exceptional customer experiences, driving loyalty, growth, and satisfaction for both customers and agents.
Iván Cantú, COO of Universidad Uk, said, “We’ve seen significant improvements in our support operations and student interaction since integrating Twilio’s Unified Profiles and Agent Copilot. In just two months, we’ve reduced the average handling time for academic inquiries by 30% and, by deploying an AI bot informed by Unified Profiles in real-time to handle a majority of student queries, deflected 70% of our support cases.
“By combining real-time data from various sources into Flex, we’ve streamlined our communication processes and proactively supported students in need, furthering our mission to enhance education access in Latin America and Spanish speakers in the US. As we evolve with Twilio’s technology, we aim not just to sustain, but to elevate our educational standards and student success,” Iván added.
Unified Profiles provides businesses with access to a native data layer powered by Segment, enabling the collection and activation of real-time, consented data for personalised interactions. Agent Copilot leverages this data alongside artificial intelligence (AI) to empower employees with automation and boost productivity.
This launch marks the first of three products Twilio is committed to bringing to market in 2024, which will natively embed the power of Segment’s customer data into its Communication products.
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