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Use Your Contact Centre Data Like It’s 2024 (Because It Is)

Traditionally, every time a customer reaches out to the contact centre, it costs the company money.  But by leveraging data with new technologies, contact...

Is Generative AI the Future of Consumer Marketing?

A survey revealed that 67% of marketers in the online retail industry are utilising GenAI to create hyper-personalised recommendations. Explore how generative AI in...

Describing Customers as “Churned” Strips Away Humanity

Ron Kaufman has outlined his vision for the future, foreseeing mutually beneficial partnerships that enhance customer convenience through consolidation. He emphasises the importance of...

Fastvertising Is Advertising At The Speed Of Culture

Aron North, the brain behind Ryan Reynolds’ Mint Mobile brand, says companies must tap into relevant conversations. At the Cannes Lions International Festival of Creativity...

Is Tech Taking Creativity Away From Content?

Citing the future plans of headless CMS platform ContentStack, product, and technology leader Conor Egan illustrates the importance of product building and the role...

Top 50 CX and Martech Books for Marketing Professionals in 2024

Books that talk about martech strategies and customer experience attributions have always been every tech-savvy leader's guide. These insightful books provide enhanced perspectives to...

US Contact Centre Leaders Reshaping Customer Service Future

Customer experience is the bedrock of business success, and the role of contact centres has evolved into a critical factor in this competitive landscape....
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