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The Hidden CX Metric That Matters Most? Resilience

The next frontier of CX isn’t just about crafting great experiences; it’s about delivering them reliably, consistently, and under pressure. Resilience is what turns fast delivery into customer confidence rather than customer risk.

Emotional Intelligence Is Shaping the Future of Phygital Retail

Livia Bernardini, CEO, Future Platforms, explains that the distinction between physical and digital (Phygital) will feel increasingly artificial in 2026. The retail brands that signal belonging will feel more like social ecosystems than sales environments, says Livia.

Turning Customer Data Privacy Into a CX Differentiator

As trust becomes a deciding factor in customer loyalty, CX leaders can turn customer data privacy into a competitive advantage by designing transparent, brand-aligned privacy experiences across every touchpoint.

Embedding Purpose into Customer Experience

Customer experience is shaped most clearly in unscripted moments. Embedding company purpose into CX empowers employees to make the right decisions when processes fall short.

Customer Experience in 2026: Priorities, Pitfalls, & What’s Next

Industry leaders share their top CX priorities for 2026 and the changing customer behaviours brands must prepare for next.

Meet the CXM Today’s Expert Contributors for 2025

Discover CXM Today’s experts, sharing insights on 2025’s CX trends—from AI-driven personalisation and loyalty to digital transformation, customer-centric design, and the evolving expectations shaping exceptional experiences.

CX Moments That Defined 2025

Big players are placing bigger bets on adding agentic capabilities to accelerate the speed to insights, context-aware conversations, and help the enterprise and its employees drive more value. Here are the big moments in 2025 that cemented the milestones in the future CX roadmap…

Why Metrics Alone Fall Short in the Golden Quarter

During the Golden Quarter, traditional CX metrics fall short as customer expectations rise. A mindset-led, empathy-driven approach to AI and experience design is becoming critical for brands navigating peak demand.

The State of Customer Experience: What 2025 Taught Us

A deep dive into the state of customer experience in 2025 — from AI receptionists and intent-driven design to broken VOC systems, experience debt, and the rise of autonomous customer experience.

Consumers Want Smarter AI as Retailers Struggle to Keep Up

A new CI&T report reveals rising consumer adoption of AI in shopping, but highlights a widening trust and execution gap across UK and Ireland retailers.

AI Is Quietly Transforming the Drive-Thru Experience

A new era of drive-thru CX is emerging. Ben Bellettini, SVP of Restaurant Sales at SoundHound AI, discusses how AI-powered ordering is transforming the drive-thru experience with speed, accuracy, and more personalised customer interactions.

The Will To Transform Customer Experience

Customer experience transformations succeed or fail based on one invisible factor: whether employees genuinely want them to work.

Contextual Intelligence is Redefining What Great Service Means

A new CX Trends report reveals how contextual intelligence—powered by AI, data, and human understanding—is setting a new global benchmark for speed, personalisation, trust, and predictive service.

Real-time Customer Context is the New Currency of Contact Centres

Early-stage automation solutions were often rule-based and struggled to tackle more complex enquiries. This tangled web of disconnected bots and fragmented systems. Pedro Andrade, VP of AI at Talkdesk, explains how CXA platforms are transforming real-time customer problem-solving with multi-agent intelligence.

True Customer Empowerment will Define the Future of CX

Acxiom’s 2026 CX Trends research explores both common ground and crucial gaps between brands’ AI investment priorities and customer expectations.

The Trade-Offs That Reveal True Customer Centricity

From Customer Lifetime Value as a North Star to Cultural Shifts and the rise of “custobots,” Author Ilenia Vidili shares how organisations can move from lip service to lasting customer trust.

When Shelves Go Digital: The Next Frontier of Retail Intelligence

Tom Gehani, VP of Product and Growth at Simbe, explains how real-time shelf intelligence helps retailers uncover hidden inefficiencies, recover lost sales, and create more connected, customer-centric shopping experiences.

Your Digital Customers are Lying to You

AI-powered digital twins promise near-perfect predictions in customer research, but perfection hides bias, smooths out contradictions, and misses the messy, surprising human insights that drive real innovation.

Clarity is The New Currency of Customer Trust

A new report finds customer loyalty at a tipping point in the Age of Overwhelm, urging brands to prioritise clarity, empathy, and real-time understanding over excessive communication.

When Empathy Gets Lost in Translation: Synchronous Voice Support

One of the biggest frustrations for customers is not being able to fully express themselves clearly, especially when language becomes a barrier. Davit Baghdasaryan, CEO and Co-Founder, Krisp, explains how real-time voice translation improves customer trust, empathy, and CX outcomes.

The Untapped Power of Conversational Intelligence in CX

New Medallia report finds most organisations are failing to tap into customer conversation data, missing measurable CX gains and growth opportunities despite clear proof of Conversational Intelligence value.

When Brilliant Customer Insights Get Watered Down

From the “Descent to Average” to the truth that nobody cares about your business as much as you do, author John Sills argues that being truly customer-led means protecting insights and designing experiences colleagues can actually deliver.

‘True Loyalty’ Stalls as Gen Z Drives Rise of ‘Trend Loyalty’

New ‘Trend Loyalty’ metric reveals Gen Z’s obsession with viral products – nearly half (43%) buy just because it’s trending, signalling a major shift from long-term brand trust to fast-moving, hype-driven loyalty.

AI in Customer Service Fails 4x More Than Other Tasks

New report reveals that AI in customer service often fails to meet expectations, with rising consumer concerns over data use and trust, highlighting the need for transparency, context-aware personalisation, and meaningful human-AI collaboration to drive lasting loyalty.
00:04:25

Jonny Fry, Group Head of Digital Assets Strategy at ClearBank

Jonny Fry, Group Head of Digital Assets Strategy at ClearBank, discusses how genAI impacts content and creative tasks in marketing and more.
00:13:58

Author and CX Expert Annette Franz

From broken omnichannel journeys to overhyped metrics like NPS, Annette Franz argues that culture, leadership, and employee experience are still the real foundations of customer experience (CX).

AI, Trust, and the Future of CX: What Consumers Really Think

A new report reveals a striking CX confidence gap—leaders trust their delivery, but consumers see inconsistency, broken promises, and scepticism around AI. The findings spotlight risks and opportunities shaping customer trust.

Success Becomes a Trap: How Brands Can Regain Product-Market Fit

Even established brands can lose product-market fit as customer needs evolve. Explore warning signs, recovery strategies, and how CX, digital reinvention, and customer-driven innovation can help companies stay relevant and resilient.
00:04:21

Thomas Maiwald-Immer, Managing Director, DACH at QuestionPro GmbH

Thomas Maiwald-Immer, Managing Director, DACH at QuestionPro GmbH talks about customer expectations in Germany, CX misconceptions and more.

78% of UK Returns End in Refunds, Loyalty at Risk

As brands navigate macroeconomic volatility and growing consumer scrutiny, the report underlines that post-purchase excellence is now a core competitive differentiator and not just an operational necessity.

Experience Hub: What the Future Contact Centre Looks Like

Jonathan Barouch explained how the Experience Hub bridges AI and human collaboration, focusing on empathy, meaningful resolutions, and customer relationships that build long-term trust and loyalty.
01:26:37

Webinar: How CX Impacts the Bottom Line in the BFSI Industry

Without a culture that prioritises the customer experience, even the best journey map won’t translate into real-world changes.

96% of CX Leaders Embrace AI, Yet Governance Falls Short

The CX Landscape Report by CallMiner reveals organisations are scaling AI implementation while still grappling with organisational challenges, such as analysing data and acting on insights.
00:02:52

Janthana Kaenprakhamroy, CEO at Tapoly

Janthana Kaenprakhamroy, CEO at Tapoly, talks about leveraging technology to make customer experience the focal point of business strategy.
00:25:52

Michael Mattson, Empathy Leader

Michael Mattson explores how businesses can measure empathy, rethink traditional CX metrics and design emotionally intelligent customer journeys.

Europe’s B2B CX Playbook: Compliance, Culture, and Competitive Edge

B2B customer experience is now a competitive differentiator. In Europe, success depends on adapting to local expectations, Germany’s precision, France’s partnership culture, and the UK’s ROI-driven pragmatism, while staying compliant with GDPR.
00:04:26

Paul Morris, Head of Fraud & Regulatory Product at Vonage

Paul Morris, Head of Fraud & Regulatory Product at Vonage talks about how businesses can protect themselves from fraud while balancing customer experience.

How to Thrive as a One-Person CX Manager

Most customer experience playbooks assume large teams, but many CX managers work alone. From resource constraints and stakeholder pressure to the need for business fluency, solo CX leaders must prioritise, partner, and automate. Here’s how to turn limits into lasting impact.

AI Transforms CX, but Human Touch Still Matters

A new MIT Technology Review Insights report explores how AI is reshaping CX. It highlights the need to balance automation with the human touch to deliver smarter, faster, and more personalised engagement.
00:06:56

Stephen Yap, Research Director at CCMA

Stephen Yap, Research Director at Contact Centre Management Association (CCMA) talks about the evolving methods of measuring customer satisfaction and more.

Global Consistency in Customer Voice Unlocks ROI

From rethinking onboarding to unifying global customer voice, HSBC’s CX strategy shows how empathy, data and design can work together to build loyalty.

How Loyalty Hinges on Data, AI, and Transparency

Press Ganey Forsta’s new report reveals the trust gap in CX, showing how data use, personalisation, and AI transparency drive or destroy loyalty.

Experience Debt: The Silent Killer of CX Progress

Devidas Desai, SVP of Product Management at ASAPP, explains how this “experience debt” silently erodes loyalty and what leaders can do to finally break the cycle.
00:02:41

Jamie Thorpe, Chief Experience Officer at Ipsos UK

Jamie Thorpe, Chief Experience Officer at Ipsos UK talks about measuring the success of CX technology investments…

Over 60% of Consumers Find Retail Communications Irrelevant

As shoppers face overwhelming choices, retailers must move beyond broad labels to truly understand their customers’ unique needs. New study finds retail brands can no longer rely on demographics to inform communication strategies, highlighting the urgent need for personalisation.
00:01:29

Jonathan Roomer, Chief Customer Officer at YuLife

Jonathan Roomer, Co-Founder and Chief Customer Officer at YuLife talks about how human interaction is still the heart of modern insurance…

5 CX Challenges AI Fixes When You Start with The Problem

AI isn’t a magic wand for customer experience, it’s a mirror. In 2025, the brands winning aren’t chasing the flashiest copilots or dashboards. They’re diagnosing root problems, building trust, and letting AI clear friction so humans can do what only humans can.

Customer Frustration Soars: Only 60% Happy with AI Interactions

Despite AI’s promise to transform customer experience, most consumers still prefer human interaction. New insights reveal where automation is falling short and what brands must do to bridge the gap.

How AI Is Rewriting The Rules of Social Media Performance

Social media success is no longer about chasing vanity metrics. AI-driven tools are shifting the focus from reach to measurable engagement, helping brands optimise campaigns for true business impact.
00:05:24

David Hicks, Founder and CEO of XM Coach

David Hicks, Founder and CEO of XM Coach, discusses the new ways of working and evolving customer expectations by leveraging AI and emotional metrics.

Creating a Culture of Engagement: Simple Steps for Lasting Transformation

Leading a culture transformation demands strategic action and consistent leadership. This guide explores how leaders can align teams, boost employee engagement, and implement lasting cultural change.

Why Online Grocery’s Next Battle Is for the Store’s Own App

As online grocery adoption rises, shoppers are gravitating toward grocers’ own apps over third-party platforms. The next big battle is to deliver frictionless, personalised, loyalty-driven experiences that keep customers coming back.

5 CX Dashboard Pitfalls and How to Avoid Them

Dashboards should do more than display data and drive action. This guide outlines five common mistakes CX teams make with dashboards and how to fix them for meaningful transformation.

How Can Loyalty Apps Nurture Belonging?

Susie Middlemiss, VP Customer Success at Lobyco, shares how modern loyalty apps blend commercial goals with emotional connection, creating CXs that are felt, not just earned.

Customers Want Conversations, Not Campaigns

There is a growing need for relevance, responsiveness, and real conversation. Sinch reveals a disconnect between how businesses communicate and how customers want to engage. It reveals the need for personalisation, two-way messaging, and smarter CX strategies.

The 3 Fs Behind a Mobile App’s Failing Experience

Brands face a new challenge: fighting the hidden enemies of mobile CX. From clunky UX to AI-powered fraud and engagement fatigue, this story unpacks why the mobile app experience is failing and how to fix it.

Why AI Receptionists Might Be The Most Human TouchPoint Yet

AI receptionists are transforming voice interactions into emotionally intelligent experiences. John Finch, Global VP of Product Marketing at RingCentral, explains how these systems detect intent, read emotion, and deliver more human customer touchpoints.

The Return Trap: Fixing Retail’s Most Expensive Mistake

When ASOS banned shoppers over return policy abuse, it sparked debate. But the real lesson lies deeper: how can retailers reduce return rates without damaging customer trust?

What are The Top Drivers of Patient Loyalty in 2025?

Press Ganey’s Patient Experience 2025 report reveals the emerging trends of patient loyalty in the healthcare industry and why reliability may matter more than satisfaction.

Are Brands Empathy-Led or Efficiency-Obsessed?

From SLAs that reward speed over solutions to policies employees are ashamed to enforce, this is a wake-up call for brands chasing performance at the cost of empathy.

Why Every CRO Needs to Own The CX Strategy

CROs must take ownership of CX strategy. In this interview, boost.ai’s CRO Nick Mitchell explains how automation, self-service, and AI-led personalisation are directly moving the revenue needle.

Beyond Buzzwords: What It Takes to Build an Intelligent Customer Experience

Forget the hype. Here’s the real architecture powering fast, personalised, AI-driven customer experience…but without real-time activation, even the smartest models won’t move the needle.

AI, CX, and the End of Disconnected Listening

Despite the growing amount of customer feedback, most brands still struggle to act on what truly matters.

Can Intent-Driven Design Fix Broken Shopping Experiences?

Despite advancements in AI and personalisation, most ecommerce platforms still feel rigid and transactional. Warren Cowan, CEO of FoundIt!, argues that the real issue is a lack of intent-driven design.

Top Drone Delivery Companies Shaping Last-Mile Logistics

From Amazon and Walmart to Manna and Skye Air, these 10 drone delivery services are redefining CX, bringing speed and convenience to a new level.

Beyond the Hype: The Gap Between CX Claims and Reality

While nearly all businesses claim to prioritise CX, few actually deliver. A new study reveals a trust gap between organisations’ ambitions and execution.

Autonomous CX Is Coming. Are Brands Ready to Let Go?

Around 71% of consumers now want generative AI seamlessly embedded into their buying journeys. They’re not asking for chatbots; they’re demanding digital experiences that feel as intuitive and responsive as human interaction.

Stop the Survey Madness: Three CX Mistakes Costing Trust

Too many surveys, not enough action. Here’s where leaders go wrong and how to break the cycle of bad data and wasted trust.

How to Build Brand Loyalty with YouTube Storytelling

Unlike TikTok or Reels, YouTube gives brands room to develop real narratives and build deep connections with loyal subscribers worth far more than casual followers.

How Outdated Processes Undermine Trust in AI-Driven CXs

While consumer trust in AI is growing, outdated forms, poor omnichannel experiences, and clumsy data intake processes are eroding confidence, especially in critical sectors like healthcare, banking, and insurance.

Why Your Contact Centre is an Untapped Growth Engine

Most brands still see the contact centre as a value centre at best but unlocking its real power means seeing it for what it is: a hidden engine for growth, trust, and sustainable revenue.

Rethink Mobile: Behaviour Beats Downloads

French brands are moving from chasing installs to mastering the real customer journey, blending data, trust and behaviour insights to turn browsers into loyalists.

Why Mobile-First Customer Service is The New Retail Standard

With 46% of shoppers prioritising mobile-first support over AI or empathy, a new report shows retailers are falling short. Discover how closing the mobile-CX gap can build loyalty and drive growth.

Product Designers Need to Create Human-Object-Relationships

Professor of Digital Media at University Pforzheim Wolfgang Henseler believes products should “reveal themselves” to users almost automatically—even as their features grow increasingly complex and interconnected. It forms the basis of designing for intuitive use.

When Personalisation Backfires: The 4 Warning Signs You Miss

Before you automate, ask yourself: is your brand ready for relevance at scale? From value propositions to content maturity and data hygiene, there are four critical gaps that derail even the best-laid personalisation plans.

Are We Measuring CX the Wrong Way?

CX metrics like NPS and CSAT are under scrutiny. Experts argue it’s time to move from measuring sentiment to tracking signals and outcomes that reflect real customer value.

Why Listening at Scale Starts with Zero-Party Data

Zero-party data is rooted in trust and volunteered intent. It gives marketers clarity, compliance, and emotional context that third-party data can’t.

Brands Powering Fan Experience at FIFA Club World Cup 2025

From beer gardens and blockchain to VIP watch parties and virtual stores, here’s how global brands are reshaping fan experiences at the FIFA Club World Cup 2025.

Convenience Becomes The Leading Experience Factor

UK shoppers expect a seamless experience across online and in-store channels, with 85.7% wanting flexible delivery options and hassle-free returns, making omnichannel strategies more essential than ever.

Stop Faking CX: Build VoC Programs That Drive Real Customer-Centric Action

CX should be about the scores you collect. This guide challenges outdated Voice of Customer strategies and introduces a new framework to capture deeper insights, design better questions, and drive meaningful business change.

CX Evolves When Personalisation Goes Beyond Segments

AI is helping brands move past demographic buckets to deliver real-time, personalised experiences that adapt with every customer interaction.

Cross-Border Commerce: Customer Behaviours Driving $3.3T in Sales

Cross-border shoppers are embracing new brands and seeking personalised experiences. With cross-border ecommerce expected to reach $3.3 trillion by 2028, understanding these customers is essential for brands to succeed globally.
00:16:45

James Elliott, Former Head of Experience at Bupa Global

In this episode of CX Dialogues, James Elliott calls on CX leaders to leave legacy measurement behind and step into a more accountable, impact-driven future.

Is the UK Public Sector Falling Behind in the AI and CX Race?

With 59% of public sector leaders saying AI will be the most transformational factor in contact centres by 2030, the research shows that most organisations are still early in their AI journey.
00:13:09

Scott Lee Holloway, Head of CX at APS Bank

Scott discusses customer experience maturity, trust-building through complaints handling, and how AI is shaping the future of CX in banking.

CTV Monetisation Reimagined: Retail Media’s Strategic Role

The integration of retail media and Connected TV (CTV) is revolutionising advertising through data-driven targeting, measurable performance, and shoppable ad formats—across Europe, the US and APAC.
00:16:07

Jeofrey Bean, CX Advisor and Author

Jeofrey Bean, CX Advisor and Author of Next Generation Customer Experience discusses how leading CX professionals combat brand fatigue by designing authentic experiences rooted in data, ethnography, and early customer involvement, and more.

Lessons in Building a Future-Proof Adtech Company

Scaling an adtech company is tough. Here's a bold, battle-tested guide to hiring, building, and future-proofing like the next industry unicorn.
00:21:30

Simon Robinson, Author and CEO at Holonomics

Simon Robinson, CEO of Holonomics, discusses the future of CX, emphasising emotional intelligence, ethnographic research, and breaking organisational silos.

Why A DIY Approach to Design Degrades Your Brand

When other departments have influence over what’s written, more content gets crammed in, diluting both the marketing and visual impact. Sometimes, it takes an external designer to remind teams why less is more.
00:15:03

Damien Katris, Global Omnichannel and Data Director at TCC Global

Damien Katris, Global Omnichannel and Data Director at TCC Global talks about omnichannel retail, AI-driven decision-making, and next-generation loyalty strategies.
00:22:01

Jo Boswell, Customer Experience Leader

Jo Boswell, Customer Experience Leader, highlights the balance between AI and human connection, deeper insights over surveys, and CX strategies that drive long-term loyalty.

CX Fatigue is Real, Try Smarter Engagement

CX fatigue refers to the exhaustion and disengagement customers experience due to brands' excessive and often intrusive engagement efforts. How can you tackle this?

Where does the Retail Sector Envision its Future?

Industry experts credit this to inflationary pressures, cautious consumer spending, and increased supply chain challenges.

AI in Marketing: Understanding the Hype

2024 SNAPSHOT: In the AI age, marketers must be open to innovation yet take a practical and speculative approach to adopting the technology to see what really makes a difference and what doesn’t.

Smarter Strategies, Deeper Connections, Real Business Impact

SNAPSHOT2024: From real-time smart strategies to Super Bowl storytelling and genAI breakthroughs, the key to real business impact is resonating with audiences where it matters most.

Experimentation is the Key to Innovation in CX

2024 SNAPSHOT: In this recap of innovation in customer experience (CX), we present the vital questions brands have dealt with to win customers’ hearts.

How Data Elevated Marketing in 2024

2024 SNAPSHOT: While retailers are working vigorously to offer personalisation, customers are actively demanding it. The data-guided brand wins the customer’s vote.

Top 10 Interviews of 2024

Read our top 10 interviews to discover strategies, lessons, and inspirations that will help shape your next move in 2025.

You Stand Out to Stay In: Strategies for the Innovation Age

2024 SNAPSHOT: This compilation explores the critical themes shaping modern customer and digital experiences through innovation.

Lessons in Innovation, Personalisation, and Impact

These articles showcase innovation and how companies are navigating challenges and driving growth.

Top 30 News Moments That Defined 2024

A quick glance at the defining news moments of 2024’s customer experience (CX) and martech landscape. 

Contact Centre Distress, AI to the Rescue

2024 SNAPSHOT: Contact centres are now synonymous with artificial intelligence (AI). The overwhelming figure representing chats, calls and tickets might not be so scary anymore.

Meet CXM Today’s 2024 Advisory Board

The Advisory Board of CXM Today redefines CX with visionary insights on AI, hyper-personalisation, sustainability, and more.

The New Commerce Definition is Still Taking Shape

2024 SNAPSHOT: What the future of retail and Commerce be defined by predictable terms like AI and self-serve? Or is there another journey mapped out for it?

Holiday Cheer-Leaders: Brands that Won this Festive Season

It’s the season to celebrate innovative brand teams. CXM Today looks at what marketers can learn from this year’s brand-led holiday marketing campaigns.

Shop, Stream, and Swoon: Live Commerce Likely to Rule

2024 SNAPSHOT: Brands are moving away from conventional advertising methods and embracing formats like live commerce and shoppable TV, prioritising interaction and immersion to engage consumers.

Does Loyalty Change When Customers Do?

REWIND 2024: Loyalty is part of human nature and the way forward to gain it from customers is by nurturing it like a relationship.

What is Impeding AI-Led Retail Growth?

Despite enthusiasm around the benefits of AI, only 40% of retailers are fully prepared to implement AI projects.

Real-Time Payments, Real Concerns: Germans Urge Banks to Fight Fraud

A FICO survey reveals rising fraud concerns among German consumers as real-time payments gain traction, with 63% reporting scam attempts in the past year.

Are Ads More Frustrating For Consumers Than Privacy Risks?

Across different media, customers report intrusive ads to be a bigger pain point than online security and privacy.

Is Shoppable TV a Revolution or a Passing Trend?

As platforms like Roku, Paramount, and NBCUniversal refine their approaches, the evolution of shoppable TV is rapidly gaining momentum. According to a report, 81% of CTV owners are influenced by TV ads in their shopping decisions, and 63% discover new brands and products through these ads.

Retail Shrink Is a Real Challenge, But Locked-Up Merchandise Isn’t The Answer

Customers would switch retailers or abandon purchase altogether instead of waiting for assistance for a locked-up product.

Black Friday 2.0: Why Retailers Are Betting on Data Over Discounts

Real-time data streaming—not margin-eroding price cuts—is now the key to Black Friday online success.

Buy-Now-Pay-Later (BNPL): The Wish-Come-True For Customers This Holiday Season

A record £3.4 billion is expected to be spent using BNPL services this holiday season.

Retaining Customers to Share in the White Friday Revenue Pie

White Friday marketing strategies in the Middle East can be perfectly replicated across the globe through Black Friday and Christmas shopping frenzies.

The Fusion of Meta Skills and AI Will Fuel CX Growth

The combination of human meta-skills with AI can create more efficient, data-driven, yet human-centric customer experience strategies.

Can Customer Privacy Become A Market Differentiator?

Kasia Gawlik, Customer Data & Privacy Director at Standard Chartered discusses the intersection of customer privacy, data management, and trust as a market advantage.

Will Cost-Effective Options Win Over Rapid Delivery?

Despite their belt-tightening, retailers are confident of their ability to fulfill orders and respond to market changes.

Self-Checkouts: The Future of Retail or A Recipe for Disaster?

Ironically, self-checkout started as a means to deal with labour costs, but to ensure its smooth success and check shoplifting, more labour seems to be required as added security and support.

Is AI The Perfect Companion For Smoother Insurance CX?

Despite current preferences for human advisors, AI is seen as a promising tool for simplifying insurance decisions.

A Change Coalition with CX Champions Can Boost EX

Customer-facing teams live by the principle of customer-first. However, it can be challenging to convince other stakeholders to do the same.

Double Trouble or Double Delight? The Impact of Digital Twins on CX

Do digital twins of brands genuinely enhance customer experience, or is this just another fleeting trend in the CX hype cycle?

Customers Are Enjoying Airport Experiences Despite Rising Costs

Airports have improved their offerings, but customers are spending less as costs rise.

Top GenAI Tools For Optimal Campaign Performance

Over 54% of CMOs have increased their investment in genAI-powered technology to improve their marketing performance. CXM Today picked the top 10 genAI tools for campaign optimisation.

How is the Energy Sector Battling the Evolving Customer Expectations?

Abdul Khaled, Head of Digital | Customer Experience & Digital Products at E.ON Next explores the evolving customer experience expectations in the energy sector, focusing on the challenges of digital transformation and the role of innovative technologies.

Why Are Retailers Not Meeting Customer Expectations?

Shoppers expect hyper-personalised, convenient, speedy, and seamless service interactions with retailers.

Transforming Customer Service in Germany’s Media Industry

Key challenges include balancing quality with cost, while opportunities lie in harnessing AI to enhance agent performance, self-service, and operational efficiency, says Oliver Viereck, VP and Managing Director Contact Experience & Inhouse Service at SKY Deutschland.

Putting The Often-Confusing Dilemma to Rest: Omnichannel vs Multichannel CX

Navigating the line between multichannel and omnichannel customer experiences is challenging, but with a strategic approach, businesses can find the right balance that works for them.

There is Competitive Value in Delivering Localised CX

Success in global markets hinges on the ability to deliver localised CX that rivals those of local providers, who possess deeper cultural and linguistic advantages, says Giulio Castiglioni, Customer Care Director at Playtomic.

Is the Return of ‘Big Ideas’ the Key to Creating Ownable Digital Experiences?

For ownable digital experiences, there is a need to prioritise 'big ideas' over routine best practices in user experience design. Creativity is essential for making digital platforms distinctive and memorable.

Business Travel Demands Consumer-Oriented Solutions

A significant majority of business travellers (67%) view business travel as essential to their careers, with 51% also enjoying it. However, the enjoyment is tempered by reduced flexibility, experienced by 91% of travellers over the past year.

The Efficacy of Multichannel Marketing in an Over-Saturated Market

Can multichannel marketing strategies still effectively penetrate the increasingly over-saturated market, or do they risk diluting marketing efforts and wasting precious resources?

Top Strategies to Create an Extraordinary Brand Story

A brand stands out when it clearly defines what sets it apart and consistently infuses that story into every aspect of the business. This approach amplifies the impact, adds deeper meaning, and fosters greater loyalty…

Debunking Common CX Myths in the Automotive Industry

Understanding and debunking CX myths is essential for OEMs and automotive dealers to adapt to the evolving market demands.

Integration and Interoperability, The Biggest Challenges in Healthcare

Integration and interoperability are the biggest challenges, while digital transformation and AI integration offer transformative opportunities, says Friederike von Krosigk, Chief Strategy & Marketing Officer at GE Healthcare.

Transforming CX Matrix with Conversational AI: Key Innovations and Impact in 2024

From the introduction of Sprinklr’s Digital Twin to Salesforce Copilot for CRM chatbots, innovations around conversational AI in 2024 have already disrupted global industries across verticals. Here’s how.

Is GenAI Worth the Hype for CX Leaders?

From enhancing chatbots to providing real-time support for agents, genAI is becoming a vital enabler of intelligent customer experiences.

How Duolingo Defines the Future of Product Sense

Duolingo's onboarding showcases excellent product sense by letting users start learning immediately without signing up, addressing their desire to quickly see the product's value.

UK Customers Retain Loyalty to Fashion Brands Even When Dormant

Over half (55%) of UK customers still engage with the fashion brands they love, even if they can’t or aren’t buying from them currently, with a view to purchasing from these favourite brands again in future.

Determine the Incremental Value of Advertising Efforts

Anja Lambrecht, Professor of Marketing at London Business School suggests using an iterative approach to optimise advertising strategies based on real data rather than guesswork. She shares four major trends set to drive digital growth in the next five years.

GenAI Can Enable Better Customer Service

From seamless customer service and journeys to inconsistency in omnichannel conversations, the travel industry faces challenges that can be solved by technologies such as genAI, says Jörg Malang, SVP Customer Experience & Omnichannel at DERTOUR Group Deutschland.

How Does Loyalty Differ Between Generations In The New World Of GenAI?

GenX shows the least brand loyalty, with 65% likely to switch brands after one or two negative experiences, compared to 58% of GenZ.

European Brand Leaders Reveal Top CX Challenges

Hear from loan, gaming, automobile, and travel leaders in Germany about the CX challenges and opportunities in their respective industries.

Resist the Temptation to Implement AI for the Sake of It

Read how to maintain the balance between pursuing innovative generative AI-driven features and maintaining practical, user-friendly product design.

Intelligent Messaging Accelerates 1:1 Experiences

Intelligent messaging is at the forefront of innovation, enabling brands to anticipate and meet customer needs with unprecedented precision. Find out how companies are leveraging it…

European Brands Going the Extra Mile for Customer Happiness

Read what the top brands in Europe are doing to create great CX moments.

Is Your Brand Providing A Satisfactory Post-Purchase Experience?

‘UK’s Top 100 Retailers’ Post-Purchase Secrets Report 2024,’ reveals key findings into retail post-purchase experiences.

Tips to Boost Your Loyalty Programs for Modern Customers

Loyalty programs aren't inherently failing, but they need to evolve. By addressing current shortcomings and embracing personalisation, emotional connections, and technology, brands can revitalise their loyalty programs and re-engage customers.

Tech Innovation Can Create Responsive CX in the Loan Industry

Markus Schruth, Chief Customer Officer at smava believes a positive change in regulation for digital adoption would help remove a significant friction point in the overall customer journey.

How Are Brand Leaders Investing In Ecommerce Strategies?

94% of executives plan to maintain or increase their investment in ecommerce, and they’re targeting online listings as a spending priority.

Consider Moments-Based Loyalty for Sustainable CX

At Merkle, loyalty is defined as the sum of every consumer's experience with a brand. James Riess, SVP, General Manager, CRM & Loyalty Experience discusses everything loyalty, and shares Merkle’s CX approach…

Several CX Metrics Don’t Work in The Modern CS Environment

Why is speeding customers off the phone no longer the solution? Author and CX analyst Mark Hillary discusses the challenges and opportunities in the CX ecosystem.

Top 35 CX Brand Leaders in Europe

Spanning diverse industries including aviation, hospitality, retail, BFSI, and more, these 35 CX leaders exemplify excellence in understanding and enhancing the customer journey.

Making Customers Happy is a Fallacy

Author Jeff Sheehan discusses his CX perspectives at length. He believes in adhering to business values rather than focusing on ‘making customers happy.’

Why Brands Fall Short on Customer-Centricity

Forrester revealed that CX quality in the US has hit an all-time low. Only 3% of companies are currently classified as customer-obsessed. Why do...

CMOs are Using Data Measurement to Drive Growth

The sophistication of data collaboration technology solves cookie deprecation while tackling two other major CMO woes: consumer privacy and walled garden “black boxes.”

How SAS Leveraged Google’s AI Capabilities to Customise CTV Ads

Marketers using traditional geo-targeting approaches find CTV ads failing to reach promising areas. These outdated algorithms use a binary approach, limiting reach and reducing ROAS. Achieving granular targeting is possible but time-consuming and cumbersome, which SAS wanted to avoid.

How AI-Driven CX Automation Impacts the Bottom Line

AI-driven CX automation can enhance customer satisfaction and drive sales with tailored recommendations. However, clear goals and communication of results are essential to ensure these systems deliver their promised value.

The Future of Self-Service in CX: Essential or Overrated?

Businesses overlook the silent detriment of self-service—the erosion of customer trust. Every time a customer encounters a self-service dead-end, it’s not just a moment of frustration; it’s a micro-fracture in the relationship. Can it become a powerful enabler of customer satisfaction?

Streamline Post-purchase Operations for Enhanced CX

Nearly 40% of retailers fail to meet their advertised delivery times, indicating a gap between customer expectations and actual service delivery. How do retailers overcome the loopholes in their post-purchase customer service?

The Tech Partnerships Powering Brands in the EU

How are European brands utilising technology to increase customer experience? A look at recent tech partnerships and innovations that are fuelling CX.

Impact of Google’s AI Overviews Explained

Months after the launch of Google’s AI Overviews and the feature’s reduced visibility, we look at critical insights into its impact.

Switching Up the Approach when Designing UX Interfaces for B2B Versus B2C

The cognitive psychology approach can help develop a deep understanding of human behaviour, mental models and decision-making processes for designing better UX interfaces.

Think About Cross-Industry Benchmarking

Jamie Thorpe, Chief Experience Officer at Ipsos, discusses how companies can remain agile and adaptable in the face of changing customer expectations and evolving industry dynamics.

How to Optimise PDPs to Overcome Choice Fatigue?

Even though the concept of Product Description Pages isn’t new, there have been a lot of changes in consumer buying behaviours, which have left D2C ecommerce brands in contemplation. To battle choice fatigue, how can brands personalise PDPs at scale?

Is Content Variety the Secret to Maximum Ad Impact?

Around 64% of TikTok users express a preference for brands that offer a diverse range of content. TikTok and market research firm Alter Agents define the content variety for an optimal TikTok content strategy. 

Can Small Businesses Excel as CX Champions?

German author of Customer Experience: leicht gemacht and brand strategist Andrea Yildiz talks about how mid-sized and small businesses can excel in customer experience with the right strategy and technology partners.

How are Customers Dealing with Digital Accessibility Challenges?

Around 93% of consumers believe that it is important for the brands to prioritise digital accessibility, and they want progress rather than platitudes, reveals Acquia. 

How to Turn Customers from Fans to Advocates

Customer advocacy isn't just a nice-to-have; it’s essential. Discover the secrets and strategies to leveraging the power of customer advocacy for your business. Imagine if...

Data Analysis will Evolve into Intuitive, Interactive Data Products

“I use data to point me towards facts and my past experiences along with customer interactions to help me create the right solutions for the customers at the right time. I don't think any of these things can work in silos, it's always a combination of these that produces magical results,” says Supreet Kaur, AVP at Morgan Stanley.

Weigh the Consumer Benefit Against the Data Requirements

Looking for a balance between personalisation and privacy? Personalisation should work in hand with a testing methodology that includes a control group against any personalisation, demonstrating the uplift delivered, says Steve Webster, Global Ecommerce Director at Barbour. 

The Metric that Links Martech to Business Value

We use the verb “feel” in the absence of an equation to prove the value of martech. Martech utilisation taps into the need to...

German Consumers Demand Sustainability and Conscious Consumption

Mustafa Cagri Koc, Head of Global Customer Experience & Global Customer Care at MediaMarktSaturn Retail Group GmbH offers a clear picture of the German...

Enterprises Need to Focus on Purposeful AI

We strongly believe in something we call ‘purposeful AI’. The idea is to help customers reap the benefits of these powerful LLMs and genAI, while at the same time securing utility efficiency and compliance. It’s AI with a purpose, says Ulf Persson, CEO of ABBYY.

How is Gen AI Transforming the Digital Advertising Landscape in Europe?

Although professionals are increasingly leveraging Generative AI for content creation and creative endeavours, 89% of respondents call for more training initiatives, IAB Europe...

The Subscription Model is A Game of Balance

Success lies in balancing the personalisation and community aspects of subscriptions with a commitment to addressing consumer overwhelm, privacy concerns, and inclusivity. The rising wave...

We are Wired to Want What We Cannot Have!

NAVIGATING CUSTOMER MINDS: Consider Patek Philippe - the grand master of scarcity. There is an eight year waiting list for a Nautilus. It transforms...

How Should You Rethink Customer Loyalty Amid Skimpflation?

Nate Brown, Co-Founder of CX Accelerator and Sr. Director, Affiliate Call Center at Broadcast Music, Inc. (BMI), discusses how organisations excel in guiding customers through challenges and stand out in the skimpflation era.

What a Trip! Travel Industry Secures Full Rebound

Satisfaction across airlines, lodging, car rentals, and online travel agencies are on a climb. The American Customer Satisfaction Index (ACSI) Travel Study for 2023-2024...

How is Digital Innovation Reshaping The Insurance Industry?

Ekaterina Mamonova, Global Marketing and Customer Experience Lead at Allianz Commercial discusses how technology has changed the role of the BFSI leader. She talks...

Why is Full-Stack Observability a Must?

Digital experience has become a critical management reporting component to drive decision-making. Being under the watchful eye of the board places immense expectations on...

10 Campaigns that Tapped into Emotional Storytelling

This is how it’s done. Take a look at our curated list of 10 marketing campaigns that used emotional storytelling as the core element...

How Tripadvisor Increased Ad Booking Revenue by 200% with Self-Serve Advertising

CASE STUDY: Tripadvisor wanted a seamless and powerful way to connect their platform’s seven million businesses (restaurants, hotels, experience providers) with relevant users. How...

Voice and Conversational Interfaces will Become More Prevalent

As voice search and digital assistants continue to rise in popularity, brands will need to adapt their CX strategies to include these technologies. Voice...

Establish Baseline Metrics for CX Improvement

Jonathan Moran, Head of MarTech Solutions Marketing at SAS talks about the recent additions to the SAS product suite, how brand leaders should choose...

Getting the Live Commerce Backend Just Right

With the anticipated click-and-collect sales of the UK ecommerce market surpassing  EUR 50 billion by 2026, the live commerce industry is a good bet...

Customers Will Shift From Marketplaces to D2C Stores Over Time

With customers wanting more control, Ema Linaker, Founder of BIB Inc LTD talks about how the brand-customer relationship is evolving, and about emerging technologies...

The Survival of Legacy Brands in a Customer-Centric Era

The challenge is real, and the market is unforgiving, but there’s a space for brands that know who they are and are unapologetic about...

How To Nurture Loyalty Powered by Emotions?

NAVIGATING CUSTOMER MINDS: British people have very powerful brand loyalty to Heinz beans and ketchup, Kellogg’s cornflakes and Yorkshire tea. Brands like these are...

Contact Centres are a People-Centric Industry, But for How Long?

Cory Gallagher, a Call Center Outsourcing and Technology Expert and a Partner at Contact Center Consulting Group talks about the current challenges and how...

Driving a Fundamental Shift Towards Asynchronous Communications

The dynamic nature of Conversational AI necessitates a culture of continuous learning and adaptation within organisations, says Nathalie Nyamabo, Head of Customer Relations at...

Closing the AI Gap to Keep up with Customer Conversations

Brands are looking at adopting AI as a means to an end – anything to help make sense of data, shift customer conversations to...

A Complete Guide to Contact Centre Tools and Metrics for CX Growth

In the quest for operational excellence, contact centres often risk succumbing to KPI tunnel vision—a state where metrics overshadow the true essence of customer...

Finding the Right AI Mix to Address Contact Centre Challenges

Call centres need to leverage interaction intelligence to monitor every interaction with customers on every channel. These insights need to be delivered at a...

How a DAM Strategy Pivot Revitalised a Manufacturing Company’s CX

CASE STUDY: Delgado Stone’s sales and marketing teams regularly received image asset requests. The ever-increasing challenge was that the team would have to immediately...

Brands Must Create Transformational Attachment with Customers

"In today's digital and global marketplace, where individual competition is fierce, having a distinct personal brand can be the difference between blending in and...

How Did Intel’s denstu-led Personalised Audio AI Campaign Boost Brand Metrics?

Case Study-Intel partnered with dentsu to leverage Instreamatic's personalised AI-powered audio advertising capabilities and promote its Evo edition laptops. Was Intel able to drive...

There is an Economic Advantage to Being Customer-obsessed

According to Jeff Toister, Author of The Service Culture Handbook, customer-focused brands attract more customers, earn more word-of-mouth referrals.

Turn a Customer into a Fan in One Moment

CX Expert James Dodkins shares key insights for CXOs seeking to foster a customer-centric organisational culture.  “Metallica doesn't need a conductor. They wrote the songs....

15 Global Women Leading the Change in Marketing and CX

From introducing result-driven campaigns to integrating customer-focused strategies, explore how these 15 global leaders are making waves in the marketing and CX function.

Why the Star Rating Isn’t Enough to Convince Shoppers to Buy

NAVIGATING CUSTOMER MINDS: How do you encourage shoppers to write a review, and not just give a star rating? Reviews are important, but not necessarily...

Is Live Commerce Changing the Role of the Influencer?

Balancing authenticity and sales in influencer marketing is crucial. Focusing too much on authenticity might limit product endorsement opportunities, while emphasising sales can alienate...

NPS Isn’t Comparable to Profits or Profitability

The key to building a culture of data-driven decision-making is first to understand exactly where you are and be truthful about it. You need...

Customers Expect Banks to Deliver the Same Convenience as Ecommerce Players

Michelle Prance, CEO of Mettle - NatWest Group says design thinking is a skill banking CX leaders need to ensure a seamless user experience...

Can an Algorithm Identify Your Customer’s Psychological Traits?

NAVIGATING CUSTOMER MINDS: Here’s why data ethnography works. It’s a diverse set of digital footprints that bring a higher level of granularity and variability...

Using Culture and Emotion to Understand Customers

Dr Marcus Collins reveals how brands can truly understand customers by delving into their cultural identities, emotions, and decision-making processes.

How Do You Grade Your Martech Stack?

If you're measuring everything based on a dollar return, then you're going to miss a lot of effective marketing. It's very dangerous to grade...

Top 20 Tech Allies Powering CX in the BFSI Industry

Various banks and BFSI tech stack providers teamed up to offer hassle-free customer journeys - from enhancing digital banking experiences to providing personalised insurance...

Are Brands Wasting Big Bucks On Super Bowl Commercials?

The Super Bowl is not just a game; it's a cultural phenomenon, an extravaganza of entertainment, and a battleground for brands vying to capture...

CX Challenges Haven’t Changed in the Last Five Years!

Nick Macfarlane, Account Director CX UK & I at QuestionPro, says that understanding customer journeys and taking actionable steps are the core elements of...

Identify The Difficult Conversations from An Outright Crisis

Author Julie Atherton talks about using organic social content to connect on an emotional level with customers, and preparing a tested crisis management plan ready to be activated in case of dark days.

Stop Caring So Much About What Consumers Want!

Sometimes engaging consumers is just simple stuff. It doesn’t have to be cutting edge, neuroscientific, mood-based, scent-targeted, algorithmic advertising. Have you tried making your brand easier to find?

You Cannot Win Alone; Find A Common Purpose with Your Customer

Patricia Corsi, Bayer Consumer Health's Chief Marketing and IT Officer, shares insights into the brand's utilisation of data to enhance accessibility to healthcare services...

Velocity, Personalisation, and Super Apps Define CX

Matteo Pomoni, ING's Global Head of Retail Daily Banking, explores the deliberate, scalable, and measurable approach to achieving customer obsession. “The word obsession is to...

Are Your CX Metrics Tied to Business Goals?

Olga Guseva, an authority in customer experience (CX), underscores the pivotal role of redesigning customer experiences. She emphasises the necessity of multilingual communication within...

Empowered Consumers Drive the Circular Narrative

Brands have already begun the game of transforming their customers into content creators, giving impetus to the renewed popularity of circular marketing wherein the...

Avoid the Too-Cool-For-School Pitfalls with Gen Z

When attempting to capture Gen Z's attention, brands often err by attempting to appear "cool" without genuine authenticity, says Ryan Leslie. The reality is...

Building Brands that Leave Footprints on Customers’ Hearts

Joseph Michelli, clinical psychologist turned customer retention guru, unlocks the secrets of iconic brands like Starbucks and The Ritz. Ever wondered why Starbucks baristas greet...

Use Your Contact Centre Data Like It’s 2024 (Because It Is)

Traditionally, every time a customer reaches out to the contact centre, it costs the company money.  But by leveraging data with new technologies, contact...

Is Generative AI the Future of Consumer Marketing?

A survey revealed that 67% of marketers in the online retail industry are utilising GenAI to create hyper-personalised recommendations. Explore how generative AI in...

Describing Customers as “Churned” Strips Away Humanity

Ron Kaufman has outlined his vision for the future, foreseeing mutually beneficial partnerships that enhance customer convenience through consolidation. He emphasises the importance of...

Fastvertising Is Advertising At The Speed Of Culture

Aron North, the brain behind Ryan Reynolds’ Mint Mobile brand, says companies must tap into relevant conversations. At the Cannes Lions International Festival of Creativity...

Is Tech Taking Creativity Away From Content?

Citing the future plans of headless CMS platform ContentStack, product, and technology leader Conor Egan illustrates the importance of product building and the role...

Top 50 CX and Martech Books for Marketing Professionals in 2024

Books that talk about martech strategies and customer experience attributions have always been every tech-savvy leader's guide. These insightful books provide enhanced perspectives to...

US Contact Centre Leaders Reshaping Customer Service Future

Customer experience is the bedrock of business success, and the role of contact centres has evolved into a critical factor in this competitive landscape....

The Role of CX In Modern Merchant Banking

Andrew Clayton, Former Group Head of CX, Close Brothers, discusses the modern merchant banking experience and the role of CX teams in supporting large...

BFSI Disruptors: These 15 Banks Decided to Shake Things Up in 2023

From integrating a BaaS platform into their existing solutions to utilising AI-powered integrations for seamless onboarding and customer support, these global banks are striving...

Sports Viewership Is Changing In Today’s Consumer Landscape

By 2025, more than 25% of Americans will watch live sports digitally. While broadcast and cable networks have dominated the sports viewership market, there...

Are BFSI Brands Embracing A Fully Digital DNA?

Stefanie Pipenhagen, Senior Manager of Customer Experience in Europe at Lemonade, emphasises the importance of financial companies embracing a fully digital DNA to maximise...

Do BFSI Brands Dare to Challenge Traditional Norms?

Do financial banks track quantitative customer data points and benchmark their activities for better insights? Today, words such as seamless, frictionless, connected, digital, proactive,...

Voice Technology Can Authenticate Customers

Changing customer behaviour and pressure to increase efficiency leave banks with no option but to use digital tools, says Thom Kokhuis of Rabobank, Amsterdam. In...

Inflation Has Consumers Rethinking Spending Habits

“Consumers have often relied on their savings to accumulate during the pandemic to fuel their sustained demand. However, today, savings rates are dwindling, and...

Top 12 BFSI Leaders Transforming Customer Experience In Europe

BFSI leaders have helped European banks introduce cutting-edge banking-as-a-service platforms, build robust customer support systems, and integrate seamless payment solutions. The European economies have prompted...

Are Contact Centres Holding Back On Better Quality Services?

"Call centres are more alike than they are different. We all claim to provide top-notch quality services and solutions, and even though I have...

Marketers Need To Have A Good Mix Of Empathy, Flexibility And Frugality

Amid the economic uncertainty, there have been a lot of belt-tightenings, and companies are rethinking their approach to finding and using marketing talent in...

Hybrid Hospitality Enhances Experience Thinking Process

Mark Liversidge discusses the concept of hybrid hospitality and technology-enhancing CX. “Find technology that enables you to manage your space as intelligently as possible. The...

The Contact Center Is Now A Knowledge Center

The future of the contact center is intelligent, not only in the way it deals with customers but also agents. Einat Weiss, Chief Marketing...

From Shops to Software: Retail Revolution Driven by Tech Buyouts

How brick-and-mortar stores use acquisitions to stay ahead in the digital age. In the not-so-distant future, the retail landscape has undergone a significant shift. Amazon's...

Top 8 CDP Innovations in 2023 That Turned Heads

Customer Data Platform (CDP) market is forecasted to reach USD 19.7 Billion by 2027, encouraging technology partners to innovate their CDP tools. We’ve gathered...

Employee And Customer Experience Are Highly Interlinked

For a brand to be customer-centric, the company needs to be employee-obsessed. CXM Today spoke to Miriam Van Straelen, Partner - Digital Platform, Roland...

Why Advertisers Struggle to Reach Audiences via Key Media Channels?

Marketers are beginning to recognise that if they want to achieve addressability and efficiencies, they must work more directly with publishers. Google’s complete annihilation of...

Why Transparency In Advertising Is A Smart Move For The Industry

Consumers have grown increasingly uncomfortable with Big Tech’s data collection tactics, putting the publishers who rely on Google in a difficult spot. The launch of...

5 Holiday Marketing Campaigns of 2023 You Shouldn’t Miss

30% of consumers will shop for gifts this holiday season year-round by 2026, encouraging brands to plan innovative holiday marketing campaigns. As an outcome,...

Five Global Trends that are Shaping Consumer Behaviour

This new report provides essential reading to brands that want to understand current consumer attitudes and how to navigate their future. Conversations around the technologies...

Does the EU AI Act Pose a Threat to the Tech and Business Landscapes?

The EU AI Act is poised to impact the utilisation of specific AI tools by enterprise businesses, particularly those employed in decision-making processes. 62% of...

UK Shoppers Prefer Free Delivery over Speedy Shipments

With consumer spending affected by the cost of living crisis, deliveries are becoming increasingly important for retailers to differentiate and increase sales. A survey of...

The Next Big Advertising Opportunity: Quora Ads

Quora Ads allows brands to position their messaging at crucial moments of decision-making. Quora introduces Quora Ads, which is more than just an advertising platform;...

Avast Co-Founder Invests in Keboola’s $32M Series A Funding Round

The company’s offer helps clients capture, analyse, and reveal crucial information that can then feed internal analytics projects and data products. Keboola, a Prague-based data...

The ‘Anti-AI Person’ Might Face Challenges in Retaining Their Role

According to Independent Creative Director at OpenAI and Executive Creative Director at Io Rodger Werkhoven -- a significant portion of the population still thinks...

Top UK Marketing Leaders In Retail

Given that surveys time and again identify women as the principal retail buyers, retail has been so slow to embrace women in leadership roles....

All You Need To Know: Customer Effort Score (CES)

There are various ways to understand how customers feel about your business, most of them coming down to delivering a simple survey Within the survey...

Use These 7 Survey Questions To Know What Your Customers Think

Surveys can be conducive for getting a hold on what your customers are and aren’t liking about the brand. A correctly framed survey can...

Self-service Returns As Trend For Advertisers, Marketers

Self-serve advertising/marketing reduces time in implementing a campaign and is a cost-effective way to reach a broad customer base  At a time when media buyers...

Deck the Halls for Holiday Shopping Season

Making the most of the holiday shopping surge means planning for inventory demands and increased contact center call traffics. But there is a unique...

20 Leaders Influencing Marketing in The UK

For greater business success, brands are looking toward the marketing leaders in the UK. Here are our top picks. The power continues to reside with...

Tackling Contact Centers Ticketing Challenges

Ticketing systems play a vital role in effectively dealing with high volumes of customer support requests from various communication channels. Almost 92% of consumers...

Will Google Make Shopping Season Easier?

Google is looking for a new middle ground between browsing and purchasing. This is about Google trying to figure out methods to defend search...

Top Influential Marketers In The Netherlands

With new technologies and innovations, the marketer's role is transforming as data provides better insights, and organisations in the Netherlands are now moving towards...

Building Social Credit In Web3

Some argue that soulbound tokens are trustworthy for verifying information. Others compare it to an authoritarian social credit system.  Ethereum co-founder Vitalik Buterin in his...

CEM Is Top Learned Business Skill

According to a Udemy report, Customer experience management (increased 449%) ranks as the top business skill professionals are pursuing   Udemy, an online destination for...

Top 10 Global Marketing Influencers To Watch

Here are the changemakers in the marketing world – the ones who are keeping the business momentum going against all odds Snapchat offers six different...

Poly-glotting your Business with Semantic Understanding

Several AI-driven solution providers are calibrating programs to understand consumers all over the world and helping companies get more patrons On September 27, 2022, commerce...

Top 20 Customer Experience Experts You Need To Follow In 2022

Customer Experience (CX), the powerhouse of business growth across industries, is a competitive advantage that every organisation needs today. According to Gartner, almost 90% of...

20 Marketing Evangelists In Germany To Watch Out For 

For the last two years, chief marketing officers were tasked with much more than navigating their own companies out of the Covid-19 crisis. They are...

Top 20 Marketing Leaders In BFSI To Watch

The BFSI market is growing exponentially, with increased financial products and offerings, wherein consumers have ample choices. Two years of the pandemic have deeply impacted...

Cracking the Customer Feedback Code with AI

Companies are still getting a critical business growth tool woefully wrong. Most cannot truly understand (and react quickly) customer feedback spanning support inquiries, social...

Top UK Marketing Leaders In Hospitality

Facing new expectations, brands increasingly rely on their marketing leaders to keep the businesses running smoothly. Here is our list of the marketers changing...

BigCommerce Launches BOPIS

BigCommerce's BOPIS offering includes APIs for managing inventory, pickup, checkout, storefront, orders, and catalogues. Ecommerce platform provider BigCommerce has launched Buy Online Pick Up In...

Paytronix Launches Mobile Experience Builder

It enables marketers to create hyper-personalised messages and promotions using advanced segmentation. Paytronix, a provider of guest engagement solutions for restaurants and convenience stores, launched...

Kast Media Partners With SoundStack For Podcast Delivery

Kast Media will leverage the SoundStack platform for four fundamental capabilities SoundStack, the audio-as-a-service (AaaS) company, and Kast Media, a multi-channel podcasting provider, announced a...

Vonage Adds AI To Video API

Vonage has also added end-to-end encryption to the Vonage Video API that provides encrypted video sessions. Vonage, a cloud communications provider, has added artificial intelligence-powered...

Pega Adds Generative AI to Infinity Platform

By integrating Pega Infinity with generative AI and Pega's AI decisioning and workflow automation capabilities, Pega plans to make generative AI available.  Pegasystems is adding...

Zuckerberg Announces New Team At Meta Working on AI Products

Zuckerberg said the team would build "creative and expressive" tools for use inside Meta's products. Meta will create a new product group inside the company...

Snapchat Launches ‘My AI”’ Chatbot Powered By ChatGPT

The company said that the users should not share any secrets with "My AI" and they should also not rely on it for advice. Snapchat,...

Kore.ai Launches AgentAssist for Salesforce Service Cloud Voice

Kore.ai AgentAssist on Service Cloud Voice will automate manual tasks and support agents in real-time throughout their customer engagement with contextual information and suggestions...

Toyota Launches AR Experience For Toyota Crown

Shoppers can customise, explore and test drive the new model virtually via an app-free WebAR platform Toyota has launched an AR experience for US car...

Clinch Partners With Samsung Ads For Advertisers to Personalise Digital Ads

Through the partnership, advertisers can make creative decisions based on Samsung Ads' automatic content recognition (ACR) technology. Clinch, a provider of dynamic ad serving and...

First Orion Expands Branded Calling Through Amazon Connect Integration

These integrations will allow enterprises to improve customer experience and reduce illegal call spoofing First Orion, a provider of branded communication solutions for businesses, has...

Salsa Announces Pre-Seed And Launch Of Web3 Messaging App

Salsa's wallet-based login verifies on-chain ownership and highlights what users share in common. Salsa, a web3-native messaging platform that helps users discover and connect with...

Taptap Launches Attribution Measurement For DOOH Campaigns

Taptap has designed a methodology that achieves more scale and higher accuracy than the standard solution as it is based in its geospatial intelligence...

Bloomreach Launches AI Content Generation With ChatGPT Integration

With the help of ChatGPT, marketers using Bloomreach engagement can cut down on the manual time it takes to build communications, using smart AI...

Yellow.ai Launches Dynamic Conversation Designer

Yellow.ai's Dynamic Conversation Designer, integrated within the company's platform, simplifies the design process with unique features. Yellow.ai, a conversational artificial intelligence platform provider, launched Dynamic...

PeakActivity, Vercel Partner For Future of Ecommerce

The formalisation of this partnership allows both organisations to work in tandem to drive the future of ecommerce. PeakActivity, an ecommerce and technology services company,...

Snap Partners With MMS To Launch Lenses for Saudi Idol

This is Snapchat’s first initiative in the Middle East and North Africa (MENA) region to launch AR lenses in collaboration with content partner entertainment...

Observe.AI Launches Real-Time AI

By uniquely leveraging post-interaction insights and historical data, Observe.AI introduces highly contextualised real-time agent guidance, live supervisor coaching, and automated actions Observe.AI, the live conversation...

48% of Businesses are Embarrassed by their Website

Nearly every business (92 per cent) thinks their website's poor user experience is costing them sales, with 30 per cent estimating this sum exceeds...

Air France Embarks on WhatsApp for a Direct Relationship with its Customers

Eager to adapt to the digital habits and uses of its customers, Air France is offering a new communication channel with customers on WhatsApp....

TTEC Digital Introduces InteractionSync For Amazon Connect

InteractionSync can help increase interaction quality by enabling agents with a deeper customer focus TTEC Holdings, Inc., one of the largest global customer experience (CX)...

MeridianLink Announces Marketing Automation Advancements

Enhancements to MeridianLink Engage empowers financial institutions with personalised data and campaigns to build deeper connections with consumers and grow their customer base MeridianLink, Inc.,...

MediaGo To Showcase Upgraded Technology At ASW

MediaGo announced that it will have a premium exhibition booth at Affiliate Summit West (ASW) 2023 in Las Vegas on January 24 and 25...

Apple FCU Chooses Talkdesk Contact Center Solution

The move to a cloud-based contact centre allows Apple FCU to evolve beyond basic, legacy telephony and a traditional on-premises mindset Talkdesk, Inc., a global...

The Retailer’s Guide Through 2022’s Inflation

Businesses worrying about sales need to understand consumers’ price-conscious psyches during such times and tailor their messaging accordingly.  It’s a typical American household. A salesman...

McCain Foods Enters The Metaverse With Regen Fries

McCain Foods joins forces with Bored & Hungry and Roblox to educate consumers on regenerative farming McCain Foods ("McCain"), the world's largest manufacturer of prepared...

Activate Listening Mode: Customer Feedback Tools for Marketers

Customer feedback provides insight into what features of a product or service are effective and what changes should be made to enhance the user...

Meta Launches State of Social Connections Report

Feelings of connectedness, as measured by loneliness and social support, varied across the countries surveyed. Consistent results include the finding that people with larger...

Only 24% Manage All Their Campaign Data In A Central Repository

Merkle, dentsu's technology-enabled, data-driven customer experience management (CXM) company, released its Q3 2022 Customer Engagement Report (CER) highlighting priority areas for CX, data, and...

Dream Theatre to Manage FIFA World Cup Merchandise in South Asia

As the official licensed partner for the FIFA World Cup Qatar 2022 in India and South Asia, Dream Theatre will facilitate tie-ups with leading...

Snowflake to Set Up Data Clean Room for Advertisers

Snowflake Ventures invested in OpenAP, the advanced advertising company bringing simplicity and scale to audience-based campaigns in television. The growth of data-driven media strategies and...

Cheetos Unveils Neighborhood In Horizon Worlds

Players are challenged to complete tasks around Chesterville, with some mischievous tools, to help them earn points on their "mischief meter." Chester Cheetah and Cheetos...

HUGO BOSS Partners With Adobe To Design Metaverse Fashion

Adobe announced at Adobe MAX – the creativity conference – it is working with premium lifestyle company HUGO BOSS to power its strategy around...

What Does The AI Bill Of Rights Mean For Marketers?

All of us have a role to play to ensure that innovation is rooted in inclusion, integrity, and our common humanity, says the Blueprint...

Virtual Human Concierge Assists Passengers at Dallas Airport

A synthetic concierge generated by Soul Machines and IBM Watson has succeeded in helping thousands of passengers over the last few months at Dallas...

Snap Inc. and Disguise Launch Halloween AR Shopping Experience

Disguise Inc., subsidiary of JAKKS Pacific, Inc. and world leaders in costume design and manufacturing, today with Snap Inc. announced the launch of an...

36% Of Shoppers Have Bought Online While In A Store

Around 63%, of shoppers are using a phone in-store to research a product before purchase and 36% have bought something online while in a...

Retailers Not Prepared To Manage Their Digital Operations

With the number of digital assets and digital orders growing 24% and 16%, respectively in 2023, research shows that fewer than half of retailers...

Walmart to Acquire Robotics Automation Firm Alert Innovation

Further refining its omnichannel fulfillment capabilities, Walmart has agreed to acquire robotics automation company Alert Innovation. Walmart has been working with Alert over the past...

Retailers are Unprepared to Manage Digital Operations

While the number of digital assets and digital orders is expected to grow 24% and 16%, respectively, next year, less than half of retailers...

Biggest Challenge Is Moving From Reactive To Pro-Active, Pre-Emptive Customer Service

Business leaders are doubling down on pre-emptive customer service technology to help meet the demands of less loyal and more digitally savvy customers, according...

Climbing The Creative Effectiveness Ladder

Braze, the customer engagement platform, and WARC, an authority on marketing effectiveness, released a new report which lifts the lid on how some of...

48% of UK Shoppers Trust Amazon for Product Research

Despite the popularity of social media platforms and the rise in social commerce, just 4% of UK consumers trust social media when researching a...

Report on the Marketer-Developer Equation in MAX

When it comes to Mobile App Experience (MAX), No. 1 priority is new feature updates and QA testing. But how do enterprise teams fare...

In Case You Missed Dreamforce 2022

Salesforce kicked off its annual Mega affair Dreamforce in San Francisco this month, Titled: The Great reunion. Around 40,000 attendees congregate at Moscone centre...

Netflix to Open Its Own Video Game Studio

It began by mailing out DVDs, then evolved to become a production and streaming powerhouse. Now Netflix appears to be making its next big...

28% Plan To Spend Less This Holiday Season

Nearly half of consumers, 48%, plan to shop early for this holiday season, and the big reason is inflation, according to a Gartner Marketing...

Walmart Launches Metaverse Experiences in Roblox

The retail giant announced that it is launching two immersive online experiences with Roblox, a metaverse mega-platform extremely popular with young kids. Walmart said it...

The Tonight Show, Samsung Team up for Fortnite Metaverse 

Fortnite players will soon have access to a new Party World themed after The Tonight Show Starring Jimmy Fallon. The late-night show is joining the...

More Than Mails Can Say

The MailChimp integration means Clariti users can now receive notifications in the Workspace whenever a user subscribes or unsubscribes from the mailing list. CCE Technologies,...

Why is Walmart Signing Social Media Partners?

Maybe it has something to do with the fact that around the Snapchat generation alone accounts for over $1.9 trillion in spending power. Walmart...

77% of Grocers Do Not Have a Unified Commerce Platform

Incisiv, a next-generation industry insights firm that helps retailers and brands navigate digital disruption, and Toshiba Global Commerce Solutions, a provider in retail store...

Only 8% Of Insurers Have Wellness-Centric Value Propositions

According to the Capgemini report, 3% of consumers are looking for on-demand customer services, 78% for ongoing physical and financial guidance, and 74% for...

Caffeine Consumption Influences Impulse Purchases: Report

Consumers who drink coffee, tea and other caffeine-infused drinks right before shopping spend more money and buy more products and they also tend to...

The Future Of Personalization In B2C Marketing

A one-size-fits-all approach to CX doesn't work anymore. Keep up with the competition by personalizing your company's experience. In recent years, B2C brands have been...

More than 60% of Organizations Don’t Collect Enough Data to Improve CX

A new global report released by CallMiner reveals that 70% of contact center and customer experience (CX) decision-makers acknowledge some improvements are needed to...

Why is Taco Bell Offering A Metaverse Wedding Package?

While the couple's invited guests will have exclusive access to take part in this soiree designed to extend Taco Bell's trademark wedding experience into...

Why is PostNord Finland Building a Network of Parcel Lockers?

PostNord's latest answer to these expectations are Lähiboksi parcel lockers. Placed outdoors close to homes and open 24 hours a day, it offers parcel...

Walmart+ InHome Adds Deliveries to the Garage

Walmart is joining forces with myQ smart garage technology to expand in-garage delivery through Walmart+ InHome. Millions of homeowners who already use the myQ...

AT&T’s Business Of Connecting Customers To The World

BRAND STORY Millions of customers and trillions of demands have been quenched through digitized workflow and a universal approach to data. AT&T’s digital transformation...

Hudson Agrees Seven-Year Extension At Birmingham Airport, Opens Four New Stores

Hudson Group, a travel experience provider with more than 1,000 stores in airports, commuter hubs, landmarks and tourist destinations across North America, launched its...

Is Play-To-Earn The Future Of The Creator Economy?

Stacked founder and CEO Alex Lin wants to “give creators ownership over the platforms that they helped make valuable”. Web 3.0 refines the idea...

Panera Bread Tests AI Technology for Drive-Thru lanes

Panera Bread begins testing AI technology in drive-thru lanes with an aim to improve and enhance the guest experience. With support from OpenCity, select...

61% Say Customer Support In The Travel Industry Is Better Post-Pandemic

Mitto, a provider of global omnichannel communications solutions, announced new research into customer experience in the travel and hospitality industry, finding a strong correlation...

Reducing Ad-Funded Piracy In The European Market

IP protection and cyber safety company, White Bullet, announced that its ongoing collaboration with the Sygnal Association in Poland continues to have a significant...

Waitrose Launches Pinterest Summer Food Campaign

Waitrose has launched its latest Pinterest campaign, showcasing its colourful variety in food choices for this year’s summer dishes, and using Pinterest’s immersive ad...

Macy’s: Driving Seamless Omnichannel Experiences

BRAND STORY Macy's recognized the need to transform and unveil its Polaris strategy to reset business and profitability and drive seamless omnichannel experiences...

Snap Launches AR Lens for House of the Dragon

To celebrate the premiere of 'House of the Dragon', Snap and HBO have launched an augmented reality (AR) campaign. For the show’s premiere this...

How Pizza Hut Uses Alexa Prompts in its Smart Speaker Ads

Pizza Hut has launched a smart speaker ad campaign that enables customers to claim a discount against Pizza Hut orders by saying; "Alexa, Open...

How Disney Uses Robots for Storybook Experiences

The Disney and Miko partnership brings Pixar Characters from Toy Story, Moana and Frozen alive on the children’s content platform The magical worlds of Disney...

How Acxiom is Building a Partner Network to Help Heathrow Airport

Marketing technology plays a key role in delivering the best passenger experience across both physical and digital environments Heathrow’s vision is to give passengers the...

Rising Cost of Living Cuts into the Middle Aisle

Lidl is looking to cut back on the number of items in its infamous Middle of Lidl, according to reports. The discount supermarket regularly...

222% Increase in Customer Acquisition Costs

The escalating customer acquisition costs are impacting e-commerce profitability for brands and retailers, according to new research from SimplicityDX, the edge experience company.  In 2013,...

FTC Rules TO Crack Down Commercial Surveillance

Companies increasingly employ dark patterns or marketing to influence or coerce consumers into sharing personal information. FTC seeks to protect consumers by  incentivizing all...

Luxury Buyers Unperturbed By Inflation

Luxury shoppers are spending more on treating themselves and paying more attention to wellness products. Inflation, the threat of a recession and overall anxiety about...

Ingredients for Business Resilience in an Unpredictable Market

The New Business Resilience Report from Qualtrics illuminates industry strengths and weaknesses among travel, hospitality, service providers and more Product and brand appeal propelled the...

Amazon Bites Off Chunk of Ad Pie

Meta, Microsoft and Alphabet cited the advertising market is facing turbulence due to the economic slowdown, but Amazon finished second runner-up next to Google...

Ecommerce Enters Deflation: Adobe Report

Adobe announced the latest online inflation data from the Adobe Digital Price Index (DPI), powered by Adobe Analytics. In July 2022, online prices decreased...

Do You Use Negative Buyer Personas?

Marketers are using exclusionary personas to avoid attracting the wrong users, and increasing Return on Ad Spend (ROAS) JetBlue’s persona-template has a social media mould....

The Algorithms Behind Social Media’s Stickiness

Machine learning algorithms form the backbone of social media platforms. Keeping users hooked and presenting a curated slice for brands to leverage effectively. But...

How Location-Based Experience VR Is Bringing Brands to Life

Brands are leveraging location-based VR experiences to level up with the addition of special rigs to simulate movement, physical props, room to move, and...

ATT Adoption: Germany Has the Lowest Opt-in Rate at 17%

Just over 15 months after Apple introduced its App Tracking Transparency framework with the roll-out of iOS 14.5, the rates of consumer opt-in to...

How Target Cracks A Deal With Customers

Despite inflation and changed shopping habits, the big box reported a 4% growth in guest traffic in Q1, 2022.  One of the biggest names in...

Is The Virtual Experience Economy Replacing The Experience Economy?

When the term was first used in a 1998 article by B. Joseph Pine II and James H. Gilmore – the experience economy created...

Google Rolls Out Ad Creative Studio Globally

Google has announced that its Ads Creative Studio, officially launched after a beta last year, is now available globally. According to Google, “after a...

Why Your Contact Center Needs A Unified Communications Strategy

Effective and synchronous communication across multiple media platforms in a company setting boosts employee productivity, achieves effective deadline adherence, and provides better project outcomes. ...

Is The RFM Model Obsolete?

The Recency, Frequency and Monetary Value model has provided practical applications over the years, particularly in direct marketing. With the advent of new-age tech,...

Finding The Right CX Talent

Assessment tools are helping brands vet a prospective CX agent’s cognitive ability, language skills, and job knowledge Companies want to innovate and provide customers with...

64% Of CTV Viewers Prefer Viewing Ads And Paying Less

According to DeepIntent, 64% of connected TV viewers prefer to watch ads if it means paying less. The survey was conducted in collaboration with...

What’s The Backbone Of A Contact Center? It’s ACD

The relevance of modern contact centers lies in streamlining communications, and ensuring callers don’t wind up in a queue for too long.  Long hold times...

UK Shifts To Opt-Out Model For Cookie Consent

Earlier this year, the UK government announced its plans to legislate against the hordes of cookie banners and pop-ups prevalent across the modern web...

47% of Americans Feel Addicted To Their Phones

The 2022 published report documents consumers' increasing comfort and interest in receiving text messages from businesses and organizations According to the Pew Research Center, 97%...

Why Businesses Find Their Calling In VoIP 

It is cheaper, faster, and easy to use, and organizations can customize it and integrate it with existing software Recently, Cook County in Illinois announced...

How JetBlue Uses Data To Reach New Heights

BRAND STORY The airline uses a blend of machine learning and data to personalize travel experiences Why is David Neeleman called the most successful serial...

Why Customer Intelligence Needs Data Virtualization

Brands are turning to data virtualization to provide optimal CX and facilitate their transformational journey in this ever-changing digital world. Consumer electronics company Logitech faced...

All You Need to Know: Google Duplex

We’re far from creating AI that can pass the Turing test. In fact, automated phone systems are still struggling to recognize simple words and...

How IKEA Onboards Data And AI To Leap Forward

BRAND STORY What makes the brand stand out and continue its growth trajectory is its ability to change and evolve with time.  Entrepreneurship at the...

The Impact Of Speech Tech On CX

By harnessing the power of automatic speech recognition systems, contact centers can boost CX and get over the regulatory compliance hump. Customer satisfaction is critical...

Brands Must Demonstrate Clear Value In Exchange For Data

Leading content personalization company explores why personalization is mission-critical for brand communications Movable Ink, a content personalization provider, unveiled its second annual research report: Audience...

HubSpot Shares Its 2022 Sustainability Mandate

Women in leadership roles, BIPOC representation in the workforce, and self-service tools to show transparency and empathy towards customer data privacy, security, and controls...

Reimagining The Grocery Store

Supermarkets are having a moment. Leading brands are focussing on blending virtual experiences through contactless payments, smart shopping carts that make recommendations, and using...

Putting A Price On CLV

CLV helps marketers estimate how much to invest to retain a customer. But how do you calculate it?  American companies have been overlooking the value...

Elevating The Conversation

Marketers and sales resources are good talkers, but it’s time to outsource the chat, according to Meta CEO Mark Zuckerberg. At a company event,...

Are Recommendation Engines Restricting The Customer’s Choices?

Diverse suggestions often lead to better conversion rates for online firms Did you know as much as 35% of Amazon.com’s revenue is generated by its...

Podcasts Enter ‘Golden Age’

Publishers report audio revenue up 500% in the first quarter of 2022, according to the Digital Publishers’ Revenue Index (DPRI). And marketers are listening Among...

Consumers Show Appetite For Restaurant Subscriptions

Coffee connoisseurs are happy to indulge in the craft, but that doesn’t mean they don’t like a good deal. Panera Bread tapped into this...

Why is Social Media Building Creator Monetization Options?

Twitter is talking about Super Followers, and TikTok is offering subscriptions for live streams. How does the members-only element affect marketers? Twitter has always been...

Airbnb: Telling Brand Stories With Data

BRAND STORY Leading brands like Airbnb use data as the voice of the customer at scale, it has invested in building an in-house modern...

Amazon Wants Conversational AI In Every Native Tongue

The company has released an open -source ‘MASSIVE’ Speech Dataset for researchers and developers to tinker  Amazon.Inc has announced the release of its open-source what...

How Is Uber Planning To Drive This Travel Season?

More than anything, Uber has transformed itself into a company that wants to get people where they need to go – no matter what...

Brand-stamping Through AR Filters

AR filters enable every brand to be a media company. But marketers are using it as a tool to get customers hooked to interactive...

Employee Experience Is An Urgent Concern: Study

Unisphere Research released new research entitled Inside the Contact Center: A Study of Customer and Employee Experience. The study, which looks at the everyday...

Global CX Leaders Predict The Rise Of GigCX

Gig customer service platform Limitless released its third-annual GigCX report, The Inevitable, Explosive Growth of GigCX. The headline data reveals that nearly 80% of CX...

Are You Ready For Grab-And-Go Tech?

Retail stores sit at the intersection of deep tech to cater to the needs of future customers. Who likes queuing? For customers, waiting is a...

Can CPaaS APIs Boost Your Digital Ecosystem?

Built on as-a-service, CPaaS utilizes the flexibility of the cloud to deliver connectivity between applications, people, and objects You might have used a mobile phone...

54% of Consumers Who Canceled Subscriptions Are Belt-Tightening

A combination of factors changes the subscription sector as pandemic living normalizes and more people engage with physical businesses, and inflation presses down. According to...

Zoom Drives Contact Center Expansion With Acquisition Of Solvvy

Solvvy offers advanced conversational AI and automation capabilities to accelerate Zoom’s delivery of personalized, effortless customer experiences. Zoom Video Communications announced that it has entered...

Dior Launches Influencer Chatbot

Dior has teamed with Infobip to launch a unique WhatsApp chatbot campaign with global influencer Jisoo - who has amassed 59.8 million followers on...

Cloud Readiness Checklist For Ease Of Migration

Ensure you are fully ready before migrating your application to the cloud, which has gained plenty of importance post-pandemic The cloud phenomenon has fundamentally altered...

Why Is Customer Satisfaction Plummeting In The US?

As per ACSI data, customer satisfaction in the United States is at its lowest since 2005. Let’s look at what supermarkets can learn from...

H-E-B Enlists Story-telling Video Platform For Beer And Wine Brands

Texas grocer expands the reach of Looma Project’s Loop at-shelf content solution. H-E-B has rolled out “storytelling” smart tablets from startup The Looma Project in...

Five Times CX Won

Get to know the brands that made good use of CX, and won Many companies worldwide have fantastic products but is that enough? Not anymore....

Can Cash Rewards Buy Customer Loyalty?

UK Banks are competing for new customers by offering cash rewards to users who switch accounts. Auditors noticed a 41% increase in account switches...

What Will Ad-Supported Netflix Mean For Marketers?

As Netflix looks to regain lost revenue, co-CEO Reed Hastings announced that it was “open” to offering lower-priced tiers with ads It seems the subscription...

Sustainable, Or Just A Shenanigan?

On the occasion of Earth Day, which went by on April 22, travel agency Trip.com and Etihad Airways launched a month-long campaign that invited...

The Future With Google Analytics 4

All standard Universal Analytics properties will stop processing new hits on July 1, 2023. It’s 2022 and challenges galore for marketers who must offer multi-channel,...

Snapchat’s Dress Up Feature Turns Your Phone Into An AR Shopping Mall

It’s becoming a fundamental law of the internet: where people socialize, they must also shop. Instagram, TikTok, YouTube, Facebook, Twitter, Pinterest, and practically every...

The Fast And Furious Trend Of qCommerce

When you ask customers whether they want things quickly, the answer is a loud ‘yes,’ but how fast is fast? With e-retail sales accounting for...

Three Strategies To Optimize CX Before And During Shipping Delays

How many delivery delays have you experienced in the last year? One, two, or more than that? You are not alone in this –...

Quick Commerce: The Supermarket Wars In Europe

Hopping on board the qCommerce bandwagon is a good idea, but only if there's a long-term strategy behind it. Most consumers changed how they shop...

Google Cloud Launches Content And Media Distribution Platform

The digital media and entertainment industry is experiencing dramatic growth as audiences migrate to online experiences and content providers seek to deliver new and...

Conversational CX Forms The Backbone Across Industries. Here’s How

Great customer experience is all about making it easy to avail of services from anywhere at any point in time. Nearly 80% of the companies...

EU Sets New Online Rules For Google, Meta To Curb Illegal Content

Alphabet unit Google, Meta, and other large online platforms will have to do more to tackle illegal content or risk hefty fines under new...

Can TotallyAwesome’s Programmatic Playground Offer Safe Advertising To Kids?

A report released by the Rudd Center for Food Policy and Health at the University of Connecticut found that more than one-third of food...

Consumers Willing To Delay Deliveries If It’s More Sustainable

Just in time for Earth Day, the 2022 Consumer Sustainability Survey reveals retail consumer preferences related to sustainable shopping habits. About 86% of consumers are...

How Digital Transformation Fails

Organisations fail because their initiatives are dictated by inward looking business priorities. Since market opportunities are constantly changing, their solutions are often dated by the...

Instacart Brings Caper’s AI-Powered Checkout To Fenway Park

Last fall, Instacart acquired smart checkout startup Caper AI as it looked to bulk up its technology solutions to offer retailers who want to...

A Window On The Virtual World

Many companies have now interconnected virtual experience to their services to extract more experience  The term “experience economy” was coined in 1999 by B Joseph...

60% Of Consumers Would Prefer Being Stuck In A Traffic Jam Than A Bad Customer Experience

According to Telus’ survey, 60% of consumers said they would rather sit in a traffic jam than have a poor customer experience.  The survey also...

The Game Of Subscriptions

Subscribers need exceptional experience. A misstep and they will not hesitate to cancel and move to a competitor.  Blaire has trust issues. From people to...

Are You Meeting Your Customer Expectations?

Consumers want and demand better experiences, or they will go elsewhere. What consumers buy, where they buy, and how they use their purchases have changed...

Walmart Canada Goes Carbon-Neutral For Last-Mile Delivery

By partnering with EcoCart, Walmart has become the first major Canadian retailer to offer carbon-neutral last-mile delivery for its customers’ eCommerce orders, including online...

Salesforce Is Empathetically Humanizing The CX With AI And Data

83% of customers are more loyal to companies that provide consistent experiences across departments. Bose, MECCA, and Honeywell are building lifelong customer relationships...

How Smart Is Your Contact Center?

A contact center that can operate swiftly and accurately offers amazing customer experiences – key to being a sustainable player in the market The way...

How EU Is Taking Aim At Tech Giants, Reining In Data Abusers

The European Union's data protection laws have seen tech giants come under increasing scrutiny. Here's what you need to know The European Union (EU) has...

Email Beats Paid Social And Display Advertising In The UK

According to Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, UK consumers trust ads less and prefer ‘hyper-personalized’ brand experiences...

A Bad Customer Experience Is Worse Than Shipment Delays: Report

Mitto, a provider of global omnichannel communications solutions, announced the results of its survey into the sentiments of 1,000 Americans around how customer experience...

Google Business Profiles Add A New Recycling Attribute

This new attribute may help your business stand out from the competition in Google’s local search results Recycling plays a crucial role in preserving the...

5 Best Practices For Creating Uplifting Customer Experiences

Your customers have always been your focus. This is true whether you serve clients, colleagues, patients, visitors, or guests. You create processes to make...

‘New-Style’ Digital Vs ‘Old-Fashioned’ Human Interactions

Here’s a question, and I think I know the answer. Would you do business with an airline that didn’t offer the ability to book...

Taking the Self-Service Route

Self-service isn’t a solo ride. Brands are empowering users with tools to carry them through the buying journey at their own pace  Looking back to...

How To Ensure End-To-End Digital Experience Management

Today, consumers demand that a brand’s digital experiences have the emotional quotient of the most socially evolved humans. As enterprises navigate a digital-first economy,...

Can Cloud Service Help You To Stay Ahead Of Customer Expectations?

Customers expect personalized, connected experiences across all the channels they’re using to interact with your brand. They want the right content at the right...

45% Prefer to Book an Entire Trip Through One Website

Globally, travel was ranked as the number one most enjoyable activity Travelport recently revealed a new survey that highlighted excitement to travel in 2022. According...

FIFA Announces TikTok Channel @FIFAWorldCup

The channel will provide commentary, match highlights, collaborations with lifestyle and football creators, and more FIFA has launched the @FIFAWorldCup account on TikTok, which will...

NFL Developing In-House Streaming Service

A National Football League (NFL) direct-to-consumer (DTC) subscription streaming service is “under consideration”, the league’s chief media and business officer Brian Rolapp has confirmed. Rolapp...

BORIS, A Logistical Nightmare?

Goods bought online and returned over the counter can cause wastage and losses. Fortunately, there are solutions to turn the tide in your favor  For...

Ready For Experiences Beyond Travel?

Customers' needs have changed — and now, hospitality experiences must change along with them. Travel is once again taking flight. In a world where formerly...

News You Can Use From Shoptalk 2022

CXM Today brings you announcements from the annual retail conference in Las Vegas. buywith showcased its new Livestream shopping features buywith, a Livestream shopping platform, hosted...

Will EU’s DMA Tackle Anticompetitive Conduct in Big Tech?

The proposed EU competition rules will address practices like self-preferencing, anti-steering, data access, data portability, and interoperability among a few big tech companies, predominantly...

The Future Of Global Recovery Is Green

Purchasers are progressively leaning toward brands with a promise to environmental sustainability Global leaders have been stressing how necessary it is for brands to practice...

Don’t Cut What Is Obvious To The Customer 

I covered the concept of skimpflation. In case you missed it, the short definition is that skimpflation is the result of a labor shortage,...

What’s The Secret Behind Walmart’s Retail Glory?

BRAND STORY Walmart is intelligently incorporating a more technologically driven CX In 1962, Sam Walton had one goal: to “help people save money so they...

Digital Self-Service More Popular Than Calling Customer Service

Most consumers are ready to swap customer service calls for digital self-service in the wake of their experience during the pandemic, according to a...

Retail Remix: Blending Online And In-store

Customers want a digital remix of retail solutions, so much so that they would throw away their loyalty cards if not satisfied. Call it the...

How NFTs Could Change Customer Loyalty

I’ve been thinking about NFTs a lot these days, because – though they still very much reside in a hype phase – they seem...

Consumers Prefer Private Messaging with Brands: Report

Around sixty per cent of EU customers and 51% of US customers prefer messaging over email or phone calls as they believe it is...

46% Say Cross-Screen Measurement Is The Biggest Barrier To Digital Video Ad Measurement

The deprecation of third-party cookies has changed buyers’ approach to online video advertising in browser environments, however, despite previous reliance on third-party cookies, programmatic...

When Design Goes Dark

Business leaders are quite aware of the nasty consequences of dark patterns. Regardless, they take their chances. There is a certain evil that lurks within...

Pave Your Way To Modern Checkout

With customer expectations regarding services soaring high in 2022, it has become necessary for applications to offer clean and fast checkout experiences. Imagine a customer...

How To Create A Great Customer Experience Strategy In 3 Steps

One of the most popular questions in my conversations with decision makers has to be about setting up a successful CX strategy. I always...

Why Brands Should Focus On Multi-Device UX

Creating correct UX strategies that work flawlessly on all devices and sizes has become increasingly significant The way humans access information has changed drastically over...

Figment Starts Metaverse Country For Global Citizens 

Powered By Citizenship NFTs, Figment launched the first-ever Metaverse (cloud) country – Figment Country Club - in the cloud for global citizens to belong...

How The Best Brands Deal With Detractors 

Detractors are customers who are unhappy with a company’s service, product or experience. Conversation about them is generally a vetoed subject in the business industry,...

Level AI Raises $20 Million in Funding

Level AI, whose AI-driven technology is modernizing customer service and experience, announced new product features amid soaring demand for its platform. New features include much-requested...

Leveling Up With Employee Experience

There's a critical link between employee experience (EX) and customer experience (CX). Organizations need great EX to sustain great CX. Gabriel, a software engineer recently...

Here’s 5 Loyalty Programs To Get You Inspired

The world as we know has seen many transitions in the past two decades. With regards to businesses, we’ve seen many companies come and...

Online Shoppers Suffer ‘Green Guilt’ Over Deliveries: Hermes Report

Despite restrictions being lifted and shops staying open, many are concerned about how deliveries are affecting the planet. Research looking into sustainable deliveries was commissioned...

Predicting The Future To Take CX To The Next Level

What’s the new bar for CX? Predictive analytics. It helps businesses to know what customers want and helps keep them loyal We’ve stepped into the...

Is Connected Packaging The New Communication Channel?

In December, ice cream brand Ben & Jerry’s teamed up with Snapchat to launch their new Cookie Dough Peace Pop Ice cream line. All...

Unlocking The Value Of Customer

BRAND STORY From automated lounge entry to new digital signage across the airport, British Airways is focused on making the customer journey stress-free On a...

For 85% Of Consumers, Positive CX Includes A Human Touch

Despite digitalization and unassisted self-service channels, decision-makers at CSPs see agents as pivotal to sales growth and brand success The vast majority (85%) of consumers...

Criteo Wants Consumers to Care About Net Neutrality Too 

Criteo says it’s trying to spark a debate among businesses and consumers about the aforementioned open internet – so-called net neutrality. Criteo is an adtech...

Happiest Place On Earth Is Driven By Technology And CX

BRAND STORY Behind the magic of Disney’s theme parks is simply perfectly designing processes, repeated at scale. The father of Mickey Mouse, a filmmaker with...

The Evolution Of Consumer Demographics

After a year of uncertainty, it’s no surprise that businesses are looking ahead to refresh and refine their digital advertising techniques and strategies to...

Data Gets You Closer To Customers 

Customer data when used optimally can help companies predict trends and avoid backlash. According to a survey from Marketing Insider Group, which examined consumer reactions to...

Don’t Just Collect Data, Create Value

Service Measures and Metrics are a valuable building block for service improvement. But to build a service culture, the methodology of these metrics must...

Brut and Carrefour Announce The Creation of Brut Shop

The joint company aims is to become the leader in the French social commerce market (live shopping). Brut Shop is a unique website via...

Why is Facebook Losing Users?

Facebook parent Meta’s stock suffered its most significant single-day loss yet as the company refocuses on the Metaverse Facebook parent Meta’s recent quarterly earnings report...

10 Customer Experience Trends For 2022

As some of you may know, I like to predict which scenarios have the potential of disrupting the world of marketing and CX. There...

Here’s What Can You Learn From The CX Leaders 

Providing an outstanding customer experience (CX) has become increasingly important as we move to hybrid environments. CX isn’t just about digital spaces. Even for local...

Can You Google-Out Google?

The growing consumer privacy concerns and a resurgence of antitrust scrutiny on Google has led investors and companies to bite off a chunk of...

GigCX Is The New Customer Service Savior

It is no secret that Gig Customer Service, or GigCX, a term used for deploying gig-based people to provide customer service, is attracting quite...

Emerging Restaurant Trends to Watch in 2022: BentoBox Report 

BentoBox brands worldwide, released its 2021 Restaurant Trend Report, a data-forward look at what trends are influencing the future of restaurants. Amidst supply chain...

Is Your Brand A High-Maturity CX Champion?

The 2021 State of CX Maturity Report surveyed more than 3,000 CX decision makers to understand the characteristics and benefits of CX leadership. Improving customer...

The Brick And Click Blend For Retailers

Despite the rapid migration to eCommerce, companies realise that customers still wish to go to in-store locations that include elements of online shopping. Sarah loves...

Top 10 Martech Podcasts: Hit Play

CXM Today looks at some martech podcasts that have been helping marketers keep up with the latest trends and technology The buzz created around podcast...

Campaigns that Clicked: 2021

CXM Today shares ten marketing campaigns from the last year that hit the ball out of the park with their innovative use of creativity,...

Beam Me Up, Scotty

The age of holograms in business events and customer interactions is only just beginning... Holographic displays are almost a thing of the past, at least...

Creating A Social Impact Scorecard 

Consider a world in which everything you do has a beneficial impact. What if every time a coffee shop sold a cup of coffee,...

CXO’s Role Is Changing? Maybe Not

The COVID-19 pandemic has galvanized companies to reorganize their business around delivering exceptional experiences, as many, even the ones known for delivering exceptional customer...

Why Do Feelings Matter In The CX Journey?

In early 2021, Coca-Cola replaced its logo with inspiring resolutions on its new cans -- a marketing strategy to inspire positivity and change. The...

Customer Identity And The Single Connected Conversation 

According to an Optimizely report, Reimagining Commerce Report 2020, most consumers use six or more channels and two devices before making a purchase. They research...
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